Calendly alternative: online booking/scheduling tool. Working product, no revenue, low running costs

PLEASE NOTE: This is a pre-revenue acquisition. $0 revenue, just a product (asset) acquisition. Key points: - Low running costs ($20/mo for DigitalOcean, $15/mo Postmark) - Viral loop (users send emails through product → their attendees find out about product) - Huge industry/TAM (2.5 billion+) - Great head start for building a company with 4 or 5 digits MRR: $X,XXX/mo or $XX,XXX/mo… and beyond - Could be a good fit as well for a technical founder - SEO Foundation: the website has a set of already-ranking articles and pages, created with MRR-building in mind. One big advantage of being in this space (online scheduling tool) is the viral loop: people send emails through the tool (the calendar invites) → their attendee find out about the tool → “free marketing”, lower CAC etc. However, virality + low user base can lead to nothing. Virality + an established user base → that’s when the viral loop kicks in. Hence we planned selling access via one-off fees to accelerate the growth of the user base. Our thinking was that later on we’ll switch into subscriptions → turn to MRR. Why one-off? People have more incentive, LTV is captured upfront, etc. We looked at it as funding from our clients. Combined with a focus on SEO, the plan was to keep on building the product, while the flywheel kept having users come through. And it did. However, unexpected positive changes meant we do not have the bandwidth to make the switch anymore, as we have bigger opportunities in our hands. Ideally, we hand over the company to someone capable to take it to the next level - we don’t need to have a say in how it’s managed, run etc. Product-wise, the app can be tested for free - we’ll send you a link after NDA is signed.

Asking Price

$15k

Asking Price Reasoning

We’re asking for $15k, as we believe this is a fair deal: the buyer pays less than what it would cost them to develop the tool. In exchange, they get a head start to starting a $XX,XXX/mo company: they buy the time, a working product, a brand and a developer ready to maintain the project. On top of it, we believe this is a great opportunity for easily building 4 or 5 digits in MRR, eventually evolving into 6 digits (given the TAM).

$0 last 12 months gross revenue

$0 last 12 months net profit

$0 last month gross revenue

$0 last month net profit

10-50 Customers

$0 ARR

+0% Annual Growth Rate

Date Founded

January 2024

Team Size

Just me (1)

Business Model

Business-to-business (B2B)
Freemium
Business-to-consumer (B2C)
Subscription

As a pre-launch offer, we’ve sold $49 for lifetime access. We’ve had some demand but we bear the responsibility for these users, if needed (i.e. if you’d rather not give access to people through one-off fees). Our preference for selling via one-off fees was: - Give people an offer so good they can’t refuse - one-off purchase - Keep that on until “escape velocity” enforce, i.e. when the viral coefficient kicks in - Switch into MRR when a big user base grows by itself, with a health viral coefficient - Use that $ from one-off fees to build the product - almost like “funding” from customers. Yes, it’s what people usually call bootstrapping, but minus the part where it’s a slog and you push through an unprofitable company ($300 MRR with $3k in costs, if you factor in your time at a modest rate). PROFITABILITY + RUNNING COSTS: by design, the product is made so that running costs are kept low. Costs are: $20/mo for DigitalOcean, $15/mo Postmark. Postmark could be switched to a cheaper option - we’ve chosen it for great email deliverability.

Tech Stack

TypeScript
Docker
NextJS
Postgres
Fastify (familiarity with Express is enough)
Prisma

Growth Opportunities

Increase pricing
Improve conversion rates
Increase content marketing
Expand to new markets
Focus on SEO
Hire a sales team
New product features
Social media marketing

The product is built and advanced - you’re buying in advance the time it would have taken you to develop this. Technically sound, built with good long-term dev practices. Running costs are low, so there’s a lot of room for profitability, once the company is set for long-term.

Competitors

Calendly
Acuity Scheduling
YouCanBookMe
Chili Piper
Doodle
HubSpot Sales Hub

Key Assets

Trade names
Website
Domain
Intellectual property
Brand
Codebase

Selling Reasoning

Lack of time

We’ve invested into the product to build a company and have the product take off, doing it at our time cost initially — time cost of which you can profit, we believe. We’ve had positive life-changing events (including acquisitions) which means we have much bigger opportunities on our hands now. Hence, this product didn’t get the attention it deserves. We’d rather let someone else take it to the next level, as we’ve already carved a head start and a launchpad for a great business in a huge billion-dollar industry.

Financing

Bootstrapped

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Calendly alternative: online booking/scheduling tool. Working product, no revenue, low running costs

Seller details

Startup details

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