Niched home services subscription business that specializes in bathroom sanitation

Home bathrooms are the most challenging room in the house to clean. About 10% of households have housekeepers, but some consumers don't need a whole home clean and just want help with bathrooms. After surveying consumers, the hypothesis was proven, with around 30% of respondents indicating the service was a need (versus a want or nice-to-have). We launched a small pilot in Austin to determine if consumer behavior matched the survey respondents' claims. It was a success, and we soft-launched in a few markets. Within three months, we had over $500K of new lead value from signups in a quarter, with a ROAS of 12. During the launching process, we optimized the service for improved customer experience to extend LTV. We also launched add-on services to increase AOV.

Asking Price

$525k

Multiples

Asking Price Reasoning

This is a home services subscription that focuses on helping customers keep their bathrooms clean. Our customers sign up for bi-weekly or monthly cleanings, and our trained pros complete those services. We have extensive guidebooks and playbooks for every aspect of the business. Since launch, we have captured more than $600K in annual lead value per quarter, with a conversion rate of around 30%. This is a turnkey opportunity to buy a business that can easily expand into any market.

$125k last 12 months gross revenue

$50k last 12 months net profit

$8k last month gross revenue

$3k last month net profit

101-250 Customers

$240k ARR

+125% Annual Growth Rate

Date Founded

March 2023

Team Size

Small (2-20)

Business Model

Bi-weekly plans start at $24 per bathroom, and monthly plans are $29 per bathroom. FreshUp add-ons start at $10.

Tech Stack

ConnecTeam, Stripe, Google Workplace, OpenPhone

Growth Opportunities

Expand to new markets
Increase digital marketing

This has the opportunity to scale into markets across the US quickly. Our estimated opportunity is in the tens of millions in profit per month. It could also easily expand as a franchise model, or with annual contracts.

Competitors

Traditional maid services
Customer doing it themselves

Key Assets

Codebase and IP
Brand
Marketing materials
Customers
Website
Domain

Selling Reasoning

We built the brand and business to identify the obstacles, overcome them, and then develop the scaling strategy for an early acquisition. We now feel prepared to exit our first brand.

Financing

Zero financing to date.

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Niched home services subscription business that specializes in bathroom sanitation

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