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SaaS Startup Netherlands
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AI Decision Tool for Webshops to Boost Conversions (Friction-Free Personalization)

P&L Documents (1)Supporting files (2)
Asking Price
$19.2k
Multiples
4.8x profit 3.8x revenue
Annual Growth Rate
+30%
TTM Revenue
$5k
Profit
$4k
Last Month's Revenue
$500
Profit
$400

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SaaS startup Netherlands

AI Decision Tool for Webshops to Boost Conversions (Friction-Free Personalization)

This AI-powered decision tool helps webshops improve conversion rates by optimizing the customer journey and increasing sales through personalized product recommendations, creating a smoother, more efficient shopping experience with minimal friction. Key Highlights ✅ AI-powered decision-making tool designed for webshops to improve customer conversion rates ✅ Optimizes customer journeys by guiding shoppers with smarter, personalized recommendations ✅ Helps increase sales by matching customers with the right products at the right time ✅ Improves the shopping experience by making it smoother, faster, and more efficient ✅ Reduces friction in the buying process to support higher conversion outcomes
Asking Price
$19.2k
Multiples
4.8x profit 3.8x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Our asking price reflects the scalable, high-margin business model, strong growth trajectory, and strategic positioning within the AI-driven marketing ecosystem. Comparable SaaS and marketplace businesses trade at similar multiples. With automated operations, low operational overhead, and clear opportunities to scale revenue, the valuation offers buyers significant upside and an attractive return profile.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $5k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $4k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $500 last month gross revenue
Last Months Profit
Total net profit last month.
 $400 last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
< 10 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$5k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+30% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
1-3% downwards Churn Rate
Company overview
Date Founded
December 2022
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
Tech Stack
  • Laravel
  • Vue.js
Growth Opportunities
  • Focus on SEO
  • New product features
  • Social media marketing
  • Increase pricing
  • Expand to new markets
  • Improve conversion rates
  • Increase digital marketing
  • Increase content marketing
  • Hire a sales team
Competitors
  • Aiden
Key Assets
  • Codebase
  • Website
  • Trade names
  • Marketing materials
  • Intellectual property
  • Brand
  • Customers
  • Social media accounts
  • Domain
  • Trademarks
Acquisition details
Selling Reasoning
  • Lack of time
Financing
  • Bootstrapped

Seller details

Startup details

Data room

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