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Agency Startup United Kingdom
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A paid media buying agency that helps eCommerce brands, Fortune 500 companies, and influencers scale

P&L Documents (3)
Asking Price
$4.1M
Multiples
5.6x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.2x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+100%
TTM Revenue
$1.9M
Profit
$734.6k
Last Month's Revenue
$34.4k
Profit
$21k

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Agency startup United Kingdom

A paid media buying agency that helps eCommerce brands, Fortune 500 companies, and influencers scale

Founded in 2017, this business is a paid media buying agency that helps eCommerce brands, Fortune 500 companies, and influencers scale revenue through Facebook and Instagram Ads. It also operates a lead generation arm, driving live inbound calls for financial services. Long-term client relationships are a key strength, with many clients retained for 4-6 years. Key Highlights: - High client retention in an industry with high turnover. - Revenue streams: monthly retainers for paid media and performance-based lead generation. - 90% of revenue from the US; clients also in Australia, UK, and Canada. - Average retainer: $4k per client/month. - CEO manages operations, supported by freelancers. - Simple tech stack includes Wix, WordPress, Google Suite, and Facebook Ads. Growth potential exists by scaling, hiring full-time employees, and expanding into new markets. The owner is exploring a sale to take equity off the table, with interest in seeing the business continue thriving.
Asking Price
$4.1M
Multiples
5.6x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.2x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The asking price of $4,100,000 is justified by the business' consistent, predictable revenue streams, averaging $4k per client per month from long-term retainers, and its high client retention in a competitive industry. With significant growth potential through scaling, expanding markets, and bringing media buying in-house, the business presents a strong investment opportunity for sustained profitability.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $1.9M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $734.6k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $34.4k last month gross revenue
Last Months Profit
Total net profit last month.
 $21k last month net profit
Customer metrics
Active Clients
The number of clients currently under active contract.
10-50 Active Clients
Avg Contract Value
The average revenue value of a client contract.
- Avg Contract Value
Client Retention Rate
The percentage of clients retained over the last 12 months.
- Client Retention Rate
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+100% Annual Growth Rate
Top Customer Location
The top one or two countries by client concentration.
- Top Customer Location
Top Client Concentration
The percentage of revenue coming from the largest client.
- Top Client Concentration
Company overview
Date Founded
January 2017
Team Size
Small (2-20)
Business Model
  • Agency-based
  • Business-to-business (B2B)
  • Services
  • Subscription
  • Advertising
Tech Stack
  • Wix
Growth Opportunities
  • Focus on SEO
  • Increase content marketing
  • Social media marketing
  • Increase pricing
  • Expand to new markets
  • Increase digital marketing
  • Hire a sales team
Competitors
  • BAD Marketing
  • Common Thread Collective
  • Structured Social
  • Flat Circle Ads
Key Assets
  • Marketing materials
  • Domain
  • Customers
  • Brand
  • Social media accounts
  • Website
  • Trade names
Acquisition details
Selling Reasoning
  • Financial gain
Financing
  • Bootstrapped

Seller details

Startup details

Data room

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