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Newsletter Startup United States
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Online platform for parents to gain knowledge on family-focused financial issues

P&L Documents (1)
Asking Price
$50k
Multiples
1.3x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.9x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+20%
TTM Revenue
$17.2k
Profit
$37.3k
Last Month's Revenue
$4.4k
Profit
$4.1k

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United States

Online platform for parents to gain knowledge on family-focused financial issues

An online platform designed to help parents better understand financial issues that affect everyday family life. The platform provides practical articles, expert insights, and community-centered discussions on topics such as budgeting, savings strategies, smart spending, investment opportunities, and long-term financial planning. With a substantial subscriber base and a focus on family-focused financial education, it helps parents make more informed money decisions without the influence of external corporate interests. Key Highlights ✅ Online platform for parents seeking family-focused financial guidance ✅ Provides articles on budgeting, savings, investing, and smart spending ✅ Features expert authors covering practical financial topics ✅ Supports long-term financial planning for everyday family life ✅ Offers a community-centered space for financial discussions ✅ Helps parents make more informed money decisions for their families
Asking Price
$50k
Multiples
1.3x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.9x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
This newsletter is a strong asset and brand to build on, which is generating strong engagement and revenue.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$17.2k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$37.3k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$4.4k last month gross revenue
Last Months Profit
Total net profit last month.
$4.1k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
5,000+ Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$0 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+20% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
3-5% stable Churn Rate
Company overview
Date Founded
January 2023
Team Size
Small (2-20)
Business Model
  • Subscription
Tech Stack
  • Beehiiv
Growth Opportunities
  • Hire a sales team
  • Social media marketing
  • Focus on SEO
  • Increase content marketing
  • Increase digital marketing
  • New product features
  • Expand to new markets
  • Improve conversion rates
Competitors
  • https://thewealthyparent.substack.com/
Key Assets
  • Website
  • Domain
  • Brand
  • Intellectual property
  • Customers
Acquisition details
Selling Reasoning
  • Lack of time
  • Financial gain
Financing
  • Angel investment
  • Bootstrapped
  • Venture capital

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