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Mobile Startup United States
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Profitable Self-Improvement Subscription App — $1.08M TTM Revenue, 163% Growth

P&L Documents (1)Supporting files (12)
Asking Price
$1.8M
Multiples
4.9x profit
The asking price divided by TTM net profit.
Learn more about multiples
1.6x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+163%
TTM Revenue
$1.1M
Profit
$361.2k
Last Month's Revenue
$164.6k
Profit
$35.2k

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United States

Profitable Self-Improvement Subscription App — $1.08M TTM Revenue, 163% Growth

This subscription-based personal growth platform helps people improve their habits, careers, relationships, and daily routines through simple, practical tools. It is designed for consumers who want steady self-improvement and more intentional living, making it easy to turn useful content into real everyday progress. The business has strong traction in a large, growing market, with 5,000+ customers, over $1.08M in TTM revenue, $361K+ in TTM profit, and 163% growth. With a clear value proposition, recurring revenue, and broad appeal across wellness, productivity, and career development, it is well positioned for continued scale. ✅ 5,000+ customers in a high-demand self-improvement category ✅ $164K+ last month revenue and $35K+ last month profit ✅ Subscription model with strong monetization and repeat usage ✅ Clear growth paths through new features, better conversion rates, and social/digital marketing ✅ Lean operation with room to scale further under a focused owner
Asking Price
$1.8M
Multiples
4.9x profit
The asking price divided by TTM net profit.
Learn more about multiples
1.6x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
At $1.8M, the business is priced at 3.8x annualised net profit on the last three months ($472,287), 5.0x trailing 12-month net profit ($361,186) and 1.7x trailing revenue. It has about 14,000 paying subscribers and $914K ARR, revenue grew 163% in the last six months against the six before, and few paywall, onboarding or paid-ad experiments have been run yet. iOS revenue is checked against Apple's settled reports.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$1.1M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$361.2k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$164.6k last month gross revenue
Last Months Profit
Total net profit last month.
$35.2k last month net profit
Customer metrics
Total Downloads
The total number of app downloads to date.
500k Total Downloads
Monthly Active Users
The number of unique users active over the last month.
50K-100K MAU
App Store Rating
The current average app store rating (out of 5).
4.8 App Store Rating
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+163% Annual Growth Rate
User stickiness (DAU/MAU)
Daily active users as a percentage of monthly active users: (DAU ÷ MAU) × 100. E.g. 5,000 DAU ÷ 25,000 MAU = 20%.
5% User stickiness (DAU/MAU)
Paying Users
The number of users on a paid plan.
5,000+ Paying Users
Company overview
Date Founded
May 2025
Team Size
Small (2-20)
Business Model
  • Subscription
Tech Stack
  • React Native
  • TypeScript
  • Expo
  • Supabase
  • Betterstack
  • CMS
Growth Opportunities
  • New product features
  • Improve conversion rates
  • Social media marketing
  • Increase digital marketing
Competitors
  • RiseGuide
  • Skillsta
  • CharmXP
Key Assets
  • Customers
  • Trade names
  • Domain
  • Trademarks
  • Social media accounts
  • Website
  • Marketing materials
  • Mobile application
  • Codebase
  • Brand
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Venture capital
Verified business
Business address and incorporation certificate verified (US entities only).

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