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Digital Startup Australia
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Plagiarism Checker Software ensures originality — $152k TTM Revenue, $95k Profit

P&L Documents (1)
Asking Price
$425k
Multiples
4.5x profit 2.8x revenue
Annual Growth Rate
+0%
TTM Revenue
$152.3k
Profit
$95.2k
Last Month's Revenue
$12.9k
Profit
$8.1k

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Australia

Plagiarism Checker Software ensures originality — $152k TTM Revenue, $95k Profit

This proven plagiarism-detection platform helps students, educators, writers, publishers, and businesses verify originality quickly and accurately. Launched in 2013, it flags duplicates, improves writing quality, and protects academic and professional integrity across B2C and B2B use cases. Easy to use and fast, it serves new 4,000–5,000 paid users annually and is fully bootstrapped, profitable, and simple to operate with a small team. It provides steady cash flow today and clear paths to scale through pricing, features, and marketing. The owner is selling due to lack of time. Key Highlights ✅ 13 + years in market with trusted reputation and repeat usage ✅ $152k TTM revenue and $95k TTM profit; last month $13k revenue, $8k profit ✅ Freemium model with natural upsells for teams, schools, and businesses ✅ Serves academic, professional, and publishing customers globally ✅ Low overhead; minimal daily workload to maintain operations ✅ Large, growing demand for originality verification ✅ Clear growth levers: SEO, content/digital marketing, social, sales hire, new features, pricing, CRO, and new markets ✅ Smooth transition support for buyer
Asking Price
$425k
Multiples
4.5x profit 2.8x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
TTM SDE of approximately $95k on $152k gross revenue (62.5% margin). The $475k asking price represents a 5.0x SDE multiple (or 3.1x revenue multiple) and reflects a highly profitable, established operation with clear upside through pricing optimisation, SEO growth, and B2B expansion. Monthly SDE of approximately $8k is consistent with TTM performance. ✅ Proprietary plagiarism detection platform with full source code, algorithms & IP. ✅ DA 65+ domain with established SEO authority and long-term organic rankings. ✅ 2.5M user email database built over 13 years. ✅ Established since 2013 with a proven operating history. ✅ Clear upside through pricing optimisation, B2B licensing & further monetisation of the existing user base. ✅ Consistent organic traffic with minimal ongoing marketing spend. The asking price reflects both current earnings and strategic assets that would require significant time and capital to replicate.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$152.3k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$95.2k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$12.9k last month gross revenue
Last Months Profit
Total net profit last month.
$8.1k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$0 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
0-1% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
January 2013
Team Size
Small (2-20)
Business Model
  • Freemium
  • Business-to-consumer (B2C)
  • Business-to-business (B2B)
Tech Stack
  • PHP
  • C#
Growth Opportunities
  • New product features
  • Expand to new markets
  • Hire a sales team
  • Focus on SEO
  • Increase pricing
  • Increase digital marketing
  • Increase content marketing
  • Improve conversion rates
  • Social media marketing
Competitors
  • turnitin
  • grammarly.com
  • quetext.com
Key Assets
  • Customers
  • Codebase
  • Brand
  • Social media accounts
  • Domain
  • Website
  • Marketing materials
  • Intellectual property
Acquisition details
Selling Reasoning
  • Lack of time
Financing
  • Bootstrapped

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