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SaaS Startup Armenia
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Popup box plugin for WordPress site owners to increase user engagement and sales

P&L Documents (1)
Asking Price
$28k
Multiples
3.1x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.8x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+0%
TTM Revenue
$10k
Profit
$9k
Last Month's Revenue
$800
Profit
$700

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SaaS startup Armenia

Popup box plugin for WordPress site owners to increase user engagement and sales

A feature-rich popup solution designed to help website owners create eye-catching, high-converting popups to grow their audience, generate leads, and drive more engagement. ✅ 70+ Built-In Features – Advanced functionality and targeting options for different business goals ✅ Multiple Popup Types – Subscription, video, contact form, countdown, coupon, and more ✅ Fully Customizable & Responsive – Works seamlessly across desktop and mobile devices ✅ Beginner-Friendly Interface – Ready-made themes and easy tools to create unlimited popups ✅ Conversion-Focused – Built to maximize engagement and conversions without hurting user experience ✅ Established Product – 50,000+ active installs on the free version and 7+ years on the market Website: https://popup-plugin.com/
Asking Price
$28k
Multiples
3.1x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.8x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Popup Box has been on the market for 7 years and has built a strong position in the WordPress ecosystem with 50,000+ active installs on the free version. The plugin already has proven demand, organic traffic, and an established user base. The business currently generates around $10,000/year and recently (1year) transitioned from a one-time payment model to subscriptions, creating strong recurring revenue growth potential. The asking price reflects the existing distribution, product maturity, brand trust, and future upside from converting the large free user base into recurring customers.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $10k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $9k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $800 last month gross revenue
Last Months Profit
Total net profit last month.
 $700 last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
251-500 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$10k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
5-10% stable Churn Rate
Company overview
Date Founded
June 2019
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
Tech Stack
  • MySQL
  • PHP
  • JavaScript
  • Wordpress
Growth Opportunities
  • Improve conversion rates
  • Increase digital marketing
  • Focus on SEO
Competitors
  • Popup Maker
  • Popup Builder
Key Assets
  • Codebase
  • Intellectual property
  • Customers
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Bootstrapped

Seller details

Startup details

Data room

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