Profitable Australian-Made Men’s Underwear Brand | 48% Repeat Rate | Lean Shopify Ops

A premium essentials brand, the business has generated $151k TTM revenue and $15.8k TTM profit, supported by strong gross margins, loyal customers and established local Australian manufacturing. The brand has served 5,000+ customers with an owned audience across email, SMS and social, and benefits from growing consumer demand for premium comfort basics and Australian-made products. Current owner operates the business part-time and is transitioning focus to another venture, creating a strong opportunity for a hands-on buyer, even first timer or strategic operator. Operational Ease: - Lean SKU count - Shopify-native - Low customer support volume (10 - 20 tickets a week) - Documented suppliers - Owner operated part-time (2 - 3 hours a week) - Simple handover available. All systems documented on Notion etc. Growth Opportunities: - Introduce auto-replenishment subscription for repeat customers - Scale Meta ads account (Currently at $30 - $100 a day spend) - Expand into Asian, USA and Europe markets. Quality Australian made product. - Wholesale to independent menswear / tourism stores