Performance Fishing Gear Built to Catch More, With Sustainability at Its Core

This is an established fishing tackle brand launched in New Zealand in September 2023, built around high-performance gear with a strong sustainability position, now supported by 57+ retail partners across New Zealand and Australia, a growing digital audience, and a clear brand identity backed by registered trademarks and full brand guidelines. The business runs on a fully built Shopify platform with supplier relationships, product development, and operational systems already in place, and it is not an early-stage concept—the brand and infrastructure are complete, with a soft lure line developed across 2024–2025 and launched in December 2025. The next owner can focus on scaling in Australia, growing higher-margin D2C ecommerce, and expanding into larger markets such as the USA through multi-channel distribution. Key Highlights ✅ Launched in New Zealand in September 2023 with a performance + sustainability positioning ✅ 57+ retail partners across New Zealand and Australia ✅ Growing digital audience with a clear, established brand identity ✅ Registered trademarks and complete brand guidelines included ✅ Fully built Shopify store with supplier relationships and operational systems in place ✅ Soft lure line developed through 2024–2025 and launched in December 2025 ✅ Clear growth path via Australia expansion, higher-margin D2C ecommerce, and USA multi-channel distribution