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Mobile Startup United Kingdom
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Portfolio of iOS subscription apps for quitting vaping, alcohol, and smoking

P&L Documents (1)Supporting files (8)
Asking Price
$15k
Multiples
6.4x profit 2.9x revenue
Annual Growth Rate
+100%
TTM Revenue
$5.2k
Profit
$2.3k
Last Month's Revenue
$697
Profit
$246

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United Kingdom

Portfolio of iOS subscription apps for quitting vaping, alcohol, and smoking

A portfolio of three iOS subscription apps designed to support users working to quit vaping, drinking, and smoking. Together, the apps have generated 5,797 downloads, more than 44,000 App Store impressions, and over 6.5 million organic TikTok views. Built with React Native, Expo, Supabase, and RevenueCat, the portfolio requires minimal ongoing support and offers growth opportunities through localization, paid acquisition, Android expansion, and cross-promotion. Key Highlights ✅ Portfolio of three iOS subscription apps in the addiction recovery category ✅ Generated 5,797 combined downloads, 44K+ App Store impressions, and 6.5M+ organic TikTok views ✅ Quit-vaping app generated $4,592 in revenue, reached $513 MRR, and produced $2,862 in profit ✅ Quit-drinking app launched in March 2026, ranks in the UK Top 10 for “quit drinking,” and generates $118 MRR ✅ Built with React Native, Expo, Supabase, and RevenueCat with only two historical support emails ✅ Sale includes the apps, intellectual property, branding, backend, ASO assets, and founder handover
Asking Price
$15k
Multiples
6.4x profit 2.9x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
This valuation reflects more than current revenue. You're acquiring 3 subscription apps with proven organic traction, proof of concept, recurring revenue, 5,797 downloads, strong App Store rankings, validated subscription funnels and multiple growth levers. The portfolio is extremely low maintenance and there is significant upside through localisation, paid acquisition, Android and cross-selling between apps.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$5.2k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$2.3k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$697 last month gross revenue
Last Months Profit
Total net profit last month.
$246 last month net profit
Customer metrics
Total Downloads
The total number of app downloads to date.
5.8k Total Downloads
Monthly Active Users
The number of unique users active over the last month.
100-250 MAU
App Store Rating
The current average app store rating (out of 5).
4.5 App Store Rating
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+100% Annual Growth Rate
User stickiness (DAU/MAU)
Daily active users as a percentage of monthly active users: (DAU ÷ MAU) × 100. E.g. 5,000 DAU ÷ 25,000 MAU = 20%.
10% User stickiness (DAU/MAU)
Paying Users
The number of users on a paid plan.
101-250 Paying Users
Company overview
Date Founded
August 2025
Team Size
Just me (1)
Business Model
  • Business-to-consumer (B2C)
  • Subscription
Tech Stack
  • React Native
Growth Opportunities
  • Improve conversion rates
  • Increase digital marketing
  • New product features
  • Increase content marketing
  • Social media marketing
  • Expand to new markets
Competitors
  • Quit Vaping
  • Smoke Free
  • Escape the Vape
  • I Am Sober
  • Reframe
Key Assets
  • Website
  • Mobile application
  • Social media accounts
  • Domain
  • Brand
  • Codebase
  • Customers
  • Intellectual property
Acquisition details
Selling Reasoning
  • Lack of time
  • Starting a new venture
Financing
  • Bootstrapped

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