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Agency Startup United Kingdom
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Digital agency that collaborates with SMEs to offer services that fuel their business growth

P&L Documents (2)Supporting files (1)
Asking Price
$1.8M
Multiples
4.1x profit 1.7x revenue
Annual Growth Rate
+10%
TTM Revenue
$1.1M
Profit
$444k
Last Month's Revenue
$112.2k
Profit
$60.4k

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United Kingdom

Digital agency that collaborates with SMEs to offer services that fuel their business growth

A profitable, established digital agency with a specialism in technical consultancy and web development, in business since 2013, with an excellent reputation, located in a dedicated office studio in the UK. We operate as a trusted advisor for our clients, designing, building, supporting and optimising websites and back-office business systems. In addition to this core specialism, we offer performance marketing as a complimentary service. The majority of clients engage in all services (design, build, support, optimisation and performance marketing) with the average client tenure being an impressive +7 years over the past decade, with an excellent split of retained (~45%) and project revenue (~55%). The agency business model, featuring multiple revenue streams across both design & build work, retained support, maintenance and optimisation and also hosting. Key facts: ✅ $1,052,158 in TTM revenue ✅ $444,000 in TTM profit ✅ $112,162 in revenue last month ✅ $60,423 in profit last month ✅ Competitors: Evoluted.net
Asking Price
$1.8M
Multiples
4.1x profit 1.7x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
We're asking for 3.7x profit multiple for the following reasons: 1) our bespoke in-house developed management system that manages tickets/studio scheduling/client comms/retainer management/billing and more 2) our long client retention (8 years plus for many of our clients) 3) our level of recurring revenue 4) our client base. We've explained more about each of these points in the listing below.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$1.1M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$444k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$112.2k last month gross revenue
Last Months Profit
Total net profit last month.
$60.4k last month net profit
Customer metrics
Active Clients
The number of clients currently under active contract.
101-250 Active Clients
Avg Contract Value
The average revenue value of a client contract.
- Avg Contract Value
Client Retention Rate
The percentage of clients retained over the last 12 months.
- Client Retention Rate
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+10% Annual Growth Rate
Top Customer Location
The top one or two countries by client concentration.
- Top Customer Location
Top Client Concentration
The percentage of revenue coming from the largest client.
- Top Client Concentration
Company overview
Date Founded
December 2013
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
  • Services
  • Agency-based
Per project fees ranging from £5k to £50k moving into a retained support model ranging from £1k to £5k per month.
Tech Stack
  • Wordpress
  • Laravel
  • Amazon S3
  • Magento
  • Google Cloud
  • Shopify
  • Vue.js
  • React
  • PHP
  • Stripe
  • HTML
  • JavaScript
  • Woocommerce
  • jQuery
  • TypeScript
  • MySQL
We offer a robust range of tailored digital solutions focussed on outcomes that enhance operational efficiency and drive profitability, helping partners achieve long-term digital success.
Growth Opportunities
  • Hire a B2B sales team
  • Increase team size
Continue to scale the current existing model by recruiting a larger team.
Competitors
  • https://www.evoluted.net/
Key Assets
  • Website
  • Brand
  • Customers
  • Marketing materials
  • Intellectual property
  • Codebase and IP
Acquisition details
Selling Reasoning
Looking for a majority (90%) exit to allow the business to scale to the next level. I believe we have maximised our margins with the current team size and the next step is to scale up the operation with a larger team. I would like to remain involved in the business in a non-operational capacity, hence the majority rather than full exit proposition.
Financing
  • Bootstrapped
No debt.

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