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SaaS Startup Australia
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HR platform for seamless employee life transitions.

P&L Documents (1)Supporting files (3)
Asking Price
$44.5k
Multiples
3.7x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+0%
TTM Revenue
$12k
Profit
$0
Last Month's Revenue
$0
Profit
$0

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Australia

HR platform for seamless employee life transitions.

A cloud-based human resources platform designed to support employees through transitions in the workplace, providing guided journeys, educational resources, and community engagement, enhancing organizational retention and workforce satisfaction. We sit at the intersection of wellbeing apps and EAP, with an industry-first solution of employee management during life events in the workplace. Using automation we create a seamless and engaging experience for employees whilst reducing administration load and risk from people leaders and organisations. Organisations cannot control what happens in peoples' lives, but they can control how they support their people during these periods. Thriving people create thriving workplaces!
Asking Price
$44.5k
Multiples
3.7x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
We have invested AUD$1.5M in the build of a globally scaleable SaaS platform which is market ready and pre tested with international pilot companies, including CitiBank and Fujifilm. This is a bargain!
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$12k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$0 last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$0 last month gross revenue
Last Months Profit
Total net profit last month.
$0 last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
10-50 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$1M ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Company overview
Date Founded
July 2019
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
  • Subscription
  • Freemium
We have 9 life journeys on a globally saleable SaaS platform, now with a B2B and B2C/SME offering - same platform: one is custom, one is community (freemium used to upsell custom).
Tech Stack
  • Microsoft Azure
  • SQL
  • Stripe
  • Azure
  • OpenAI
  • ASP.NET
Growth Opportunities
  • Improve conversion rates
  • Social media marketing
  • Expand to new markets
  • New product features
  • Increase pricing
  • Hire a sales team
Leverage new legislation changes to reduce risk for employers (sales advantage). Acquisition with EAP providers (who have bad branding and low usage), wellbeing apps, or other HR tech tools. Acquisition or partnership with HRIS as a module to bolt onto standard HR systems, such as Workday, ADP, Oracle, SAP etc Acquisition or partnership with an RPO.
Competitors
  • Circle In
  • Parents At Work
  • Grace Papers
  • Cleo
  • Enborder
  • Pyn
Key Assets
  • Intellectual property
  • Trademarks
  • Customers
  • Social media accounts
  • Brand
  • Domain
  • Codebase
  • Website
  • Copyright
  • Fully built and ready to commercialise SaaS platform
  • with ready made business
Acquisition details
Selling Reasoning
  • Business challenges
We are moving from piloting to commercialising and the economy is challenging for a startup with limited resources. We are exploring a sale as well as acquisition options.
Financing
  • Angel investment
  • Bootstrapped
  • Grants
  • Loans

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