SaaS startup
United States
Profitable WordPress Ratings Plugin — $9K TTM Profit, 250+ Customers
Asking Price
$35k
Multiples
3.9x profit
The asking price divided by TTM net profit.Learn more about multiples
3.9x revenue
The asking price divided by TTM gross revenue.Learn more about multiples
Asking Price Reasoning
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$8.9k
last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$9k
last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$737
last month gross revenue
Last Months Profit
Total net profit last month.
$700
last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
251-500
Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$6.1k
ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+10%
Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
3-5% stable
Churn Rate
Company overview
Date Founded
January 2023
Team Size
Just me (1)
Business Model
- Freemium
- Open-Source
Tech Stack
- Wordpress
- JavaScript
- CSS
- HTML
- SQL
- jQuery
- MySQL
- PHP
Growth Opportunities
- Increase content marketing
- Increase pricing
- Expand to new markets
- New product features
- Focus on SEO
- Improve conversion rates
- Increase digital marketing
- Social media marketing
Competitors
- https://yetanotherstarsrating.com
- https://wpulike.com/
Key Assets
- Brand
- Customers
- Domain
- Website
- Other
- Codebase
- WordPress plugins
- Plugin with 70K Active Installs
- Another Plugin with 20K Active Installs
Acquisition details
Selling Reasoning
- Partner or family needs
- Lack of time
- Starting a new venture
Financing
- Bootstrapped