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SaaS Startup United States
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Profitable WordPress Ratings Plugin — $9K TTM Profit, 250+ Customers

P&L Documents (1)Supporting files (3)
Asking Price
$35k
Multiples
3.9x profit
The asking price divided by TTM net profit.
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3.9x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
+10%
TTM Revenue
$8.9k
Profit
$9k
Last Month's Revenue
$737
Profit
$700

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United States

Profitable WordPress Ratings Plugin — $9K TTM Profit, 250+ Customers

This business offers a WordPress plugin that helps bloggers and website owners collect star ratings and reader feedback directly on their articles. It makes content more engaging, helps publishers understand what readers enjoy, and can improve trust with visible ratings and review-rich search results. The company runs on a freemium model with hundreds of customers, recurring revenue, and a simple solo-operated setup. With low overhead, steady growth, and clear room to expand through SEO, pricing, and premium feature sales, it is an attractive acquisition for a buyer looking for an easy-to-run software business. ✅ 251–500 customers and $6.1K ARR ✅ Lean, solo-run operation with strong margins and low complexity ✅ Includes ratings, feedback tools, analytics, social sharing, and bulk management features ✅ Clear growth upside through SEO, content marketing, conversion improvements, and pricing optimization ✅ Well-positioned in the large WordPress ecosystem with demand from bloggers and content teams
Asking Price
$35k
Multiples
3.9x profit
The asking price divided by TTM net profit.
Learn more about multiples
3.9x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
I acquired KK Star Rating (100K active installs at the time of acquisition. Now 70k), Rate My Post (20K Active installs) for $6k. Both plugins upsells the premium Feedbackwp plugin. That's already $15k. We believe $35k is a fair price, especially if you expand the feature set, do marketing or morph the plugins into something bigger. It is a great foundation and you should take advantages of it
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$8.9k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$9k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$737 last month gross revenue
Last Months Profit
Total net profit last month.
$700 last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
251-500 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$6.1k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+10% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
3-5% stable Churn Rate
Company overview
Date Founded
January 2023
Team Size
Just me (1)
Business Model
  • Freemium
  • Open-Source
Tech Stack
  • Wordpress
  • JavaScript
  • CSS
  • HTML
  • SQL
  • jQuery
  • MySQL
  • PHP
Growth Opportunities
  • Increase content marketing
  • Increase pricing
  • Expand to new markets
  • New product features
  • Focus on SEO
  • Improve conversion rates
  • Increase digital marketing
  • Social media marketing
Competitors
  • https://yetanotherstarsrating.com
  • https://wpulike.com/
Key Assets
  • Brand
  • Customers
  • Domain
  • Website
  • Other
  • Codebase
  • WordPress plugins
  • Plugin with 70K Active Installs
  • Another Plugin with 20K Active Installs
Acquisition details
Selling Reasoning
  • Partner or family needs
  • Lack of time
  • Starting a new venture
Financing
  • Bootstrapped

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