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Agency Startup United States
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Lead Gen Agency — $1.8M TTM Revenue, $889K Profit

P&L Documents (1)Supporting files (3)
Asking Price
$3.2M
Multiples
3.4x SDE
The asking price divided by trailing twelve-month Seller's Discretionary Earnings (SDE).
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1.6x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
+100%
TTM Revenue
$1.9M
Profit
$929.5k
Last Month's Revenue
$128.4k
Profit
$58.7k

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United States

Lead Gen Agency — $1.8M TTM Revenue, $889K Profit

This is a done-for-you lead generation business that helps companies book qualified meetings, fill event pipelines, and drive steady website interest without relying on referrals. The service combines targeting, messaging, and direct outreach to put decision-makers and buyers on clients’ calendars. The business has scaled rapidly to $1.78M TTM revenue and $888.8K TTM profit, with 100% growth. Its rapid growth has been driven largely by the same email marketing and outbound systems it provides to clients, demonstrating the effectiveness of its own service offering. While the business is relatively young, it has already built significant revenue and profitability in a short period of time. Monthly churn is approximately 15%, which is consistent with the lead generation agency model. More recently, the business has introduced longer-term client contracts designed to improve retention and further reduce churn over time. It serves a valuable B2B market, runs with a small team, and gives a buyer a clear path to scale faster through better sales execution, improved retention, and pricing improvements. ✅ High-margin business with nearly $889K in TTM profit ✅ 100% growth, driven by the same outbound system sold to clients ✅ Major upside: improving close rates could unlock 2-3x revenue ✅ Longer-term contracts provide an opportunity to further reduce churn ✅ Helps clients reduce dependence on referrals with repeatable pipeline growth ✅ Small team and simple operations make ownership easier ✅ Strong fit for a buyer with sales experience or an agency portfolio
Asking Price
$3.2M
Multiples
3.4x SDE
The asking price divided by trailing twelve-month Seller's Discretionary Earnings (SDE).
Learn more about multiples
1.6x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Price ≈ TTM profit × 3.6x ($889k × 3.57), implying ~1.8x TTM revenue ($1.78M). The business is profitable and cash-generative with ~50% TTM net margins and 80%+ gross margins. We have a massive consistent client acquisition system and a fully outsourced operation requiring only 10 hours per week of work from me.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$1.9M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$929.5k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$128.4k last month gross revenue
Last Months Profit
Total net profit last month.
$58.7k last month net profit
Customer metrics
Active Clients
The number of clients currently under active contract.
10-50 Active Clients
Avg Contract Value
The average revenue value of a client contract.
$20k Avg Contract Value
Client Retention Rate
The percentage of clients retained over the last 12 months.
80% Client Retention Rate
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+100% Annual Growth Rate
Top Customer Location
The top one or two countries by client concentration.
United States Top Customer Location
Top Client Concentration
The percentage of revenue coming from the largest client.
5% Top Client Concentration
Company overview
Date Founded
February 2025
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
  • Advertising
Tech Stack
  • Stripe
Growth Opportunities
  • Increase pricing
  • Hire a sales team
We have hundreds of appointments for qualified business owners interested in marketing services. If you were good at sales, you could 2-3x revenue easily.
Competitors
  • Cleverly
  • Belkins
  • Borks
  • Outbound System
  • ColdIQ
  • Martal Group
  • CIENCE
Key Assets
  • Intellectual property
  • Marketing materials
  • Customers
  • Cold email
  • Domains
Acquisition details
Selling Reasoning
  • Financial gain
Financing
  • Bootstrapped
Verified business
Business address and incorporation certificate verified (US entities only).

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