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Agency Startup United States
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B2B Car Shipping Lead Gen with Custom CRM — $172K Profit, 89% Repeat Buyers

P&L Documents (1)Supporting files (2)Guided by Acquire
Asking Price
$480.7k
Multiples
2.8x SDE
The asking price divided by trailing twelve-month Seller's Discretionary Earnings (SDE).
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1.3x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
+205%
TTM Revenue
$377.3k
Profit
$171.8k
Last Month's Revenue
$51.4k
Profit
$22.5k

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United States

B2B Car Shipping Lead Gen with Custom CRM — $172K Profit, 89% Repeat Buyers

This profitable lead generation business connects people who need to ship a car with U.S. auto transport brokers. It brings in quote requests through proven Facebook and Instagram campaigns, then sells those leads to a base of repeat buyers. The business already serves 20+ transport companies and has shown strong momentum, with revenue up 67% from Q1 to Q3 and a record $51.4K month in October. The model is simple, efficient, and easy to scale. A small two-person team runs day-to-day operations, while ownership spends just 1–2 hours per day on oversight and growth. With automated lead delivery, prepaid customer balances, and strong repeat purchasing, a buyer is acquiring a profitable system with clear room to expand. ✅ $377K TTM revenue and $167.5K operating profit ✅ 44.4% margin with 89% of billed sales from repeat buyers ✅ 20+ active customers in a large, proven niche ✅ Automated lead delivery and billing already in place ✅ Clear growth paths through more broker outreach, higher ad spend, price increases, and adjacent markets like household moving
Asking Price
$480.7k
Multiples
2.8x SDE
The asking price divided by trailing twelve-month Seller's Discretionary Earnings (SDE).
Learn more about multiples
1.3x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The $482,000 asking price is 2.8x recast SDE of $171,800 for the 12 months through October 2026. Revenue grew 67% from Q1 to Q3 2026, and October set a record with $22.5K in operating profit on $51.4K in revenue. In September, 89% of billed lead sales came from repeat buyers. A two-person team runs daily operations, and our custom CRM automates lead delivery and billing. The founders spend about 1–2 hours a day combined on oversight and growth.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$377.3k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$171.8k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$51.4k last month gross revenue
Last Months Profit
Total net profit last month.
$22.5k last month net profit
Customer metrics
Active Clients
The number of clients currently under active contract.
10-50 Active Clients
Avg Contract Value
The average revenue value of a client contract.
$7.4k Avg Contract Value
Client Retention Rate
The percentage of clients retained over the last 12 months.
89% Client Retention Rate
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+205% Annual Growth Rate
Top Customer Location
The top one or two countries by client concentration.
United States Top Customer Location
Top Client Concentration
The percentage of revenue coming from the largest client.
20% Top Client Concentration
Company overview
Date Founded
March 2025
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
The business sells shared and exclusive car-shipping leads to U.S. auto transport brokers. We fund our own ad campaigns and capture quote requests through ShipWise. Brokers can set up ongoing orders with their preferred daily volume and delivery schedule. Our custom-built CRM routes and delivers leads, then deducts the cost of each lead from the broker’s prepaid balance. Automatic top-ups let orders run week after week. In September 2026, repeat buyers accounted for 89% of billed lead sales. A separate profit-sharing partnership generates additional referral revenue.
Tech Stack
  • Wordpress
  • Stripe
Our custom-built CRM matches car-shipping quote requests from our ShipWise website to active client orders based on each client’s lead volume and delivery schedule. It delivers leads automatically and deducts the cost of each lead from the client’s prepaid balance. Stripe processes weekly card top-ups.
Growth Opportunities
  • Hire a sales team
  • Expand to new markets
  • Increase pricing
  • Increase digital marketing
The clearest growth opportunity is to sell more leads in U.S. auto transport. A buyer can bring on more brokers through the outreach and referral channels already in place and grow orders from existing clients. As demand grows, the buyer can increase Meta ad spend while tracking cost per lead and margins. The existing CRM already automates lead delivery and billing, so additional orders can run through the same system. That infrastructure also gives the buyer a head start in testing adjacent markets such as household moving.
Competitors
  • comparethecarrier
  • irelo
Key Assets
  • Codebase
  • Intellectual property
  • Customers
  • Domain
  • Marketing materials
  • Website
  • Brand
Acquisition details
Selling Reasoning
  • Starting a new venture
My co-founder and I are selling so we can give our other projects our full attention. We’ve enjoyed building the business and are proud to hand it over while it’s profitable and growing. The team already handles day-to-day operations, and we’ll help the new owner get up to speed with training, team introductions, and up to two months of transition support.
Financing
  • Bootstrapped
We funded the launch of the business ourselves and grew it into a profitable business.
Guided by Acquire
Guided end-to-end by the Acquire.com M&A team.
Verified business
Business address and incorporation certificate verified (US entities only).

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