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Ecommerce Startup United States
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A fast-growing DTC brand selling viral, character-inspired heels.

P&L Documents (4)Supporting files (2)
Asking Price
$297k
Multiples
1.9x profit 0.8x revenue
Annual Growth Rate
+100%
TTM Revenue
$350k
Profit
$155k
Last Month's Revenue
$45k
Profit
$19k

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Ecommerce startup United States

A fast-growing DTC brand selling viral, character-inspired heels.

This startup offers whimsical, character-inspired high heels that blend nostalgia, fantasy, and fashion into eye-catching, highly shareable footwear. Each new release captures the essence of beloved princesses, villains, and fantasy icons, instantly resonating with fans and consistently generating millions of organic impressions across TikTok, Instagram, and YouTube. These viral moments translate directly into traffic surges and strong sales. Recent launches, including a high-performing villain-themed collection, have expanded the brand into bolder aesthetics that attract both collectors and everyday fashion buyers. The brand’s product pipeline is rich, with over 100 character concepts available to inspire future SKUs and maintain a steady flow of high-engagement releases. Operations are fully streamlined: sourcing and fulfillment are handled through a reliable partner, margins remain strong, and the business requires no technical or creative expertise to maintain. With active sales in the US, France, and multiple international markets, this is a turnkey DTC brand with proven viral reach and significant room for scale. Key Highlights ✅ Viral character-inspired heels that reliably drive organic traffic and conversions ✅ Nostalgia- and fantasy-based designs that stand out in the fashion market ✅ Every new release sparks millions of views across TikTok, Instagram, and YouTube ✅ Consistent, predictable sales ✅ Includes a fast-selling villain-inspired line for bold aesthetic seekers ✅ Over 100 character concepts available to fuel future SKU expansion ✅ Strong international presence (US, France, and global markets) ✅ Streamlined sourcing, healthy margins, and fully turnkey operations for a new owner
Asking Price
$297k
Multiples
1.9x profit 0.8x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The asking price reflects the brand’s proven profitability, strong growth trend, and massive future potential. The business has generated consistent revenue and healthy net margins entirely through organic social media, without spending a single dollar on paid ads. This gives the buyer a highly profitable base that can scale dramatically with even minimal advertising. Every new shoe release goes viral due to its emotional appeal, driving immediate traffic spikes and sales. There are still more than 100 possible character-inspired designs that can be launched, and the brand has only tapped into two major markets (US and France). The rest of the world is a completely open opportunity. With a highly engaged audience on TikTok, Instagram, and YouTube, a reliable supplier, and simple operations, the business is positioned to grow quickly with the right owner. The valuation reflects both current performance and the clear scalability of the product line and audience.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $350k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $155k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $45k last month gross revenue
Last Months Profit
Total net profit last month.
 $19k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
China
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+100% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
Number of SKUs
The number of product variations you sell.
32 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
1000 Total Value of Inventory
Company overview
Date Founded
May 2025
Team Size
Just me (1)
Business Model
  • Ecommerce
  • Business-to-consumer (B2C)
  • Direct-to-consumers (DTC)
Tech Stack
  • No code
  • Shopify
Shopify is the core platform. The store uses a small number of no-code Shopify apps for analytics, customer experience, and automated cart recovery. No custom development or engineering work is required.
Growth Opportunities
  • New product features
  • Social media marketing
  • Expand to new markets
  • Increase content marketing
  • Improve conversion rates
  • Increase digital marketing
Competitors
  • fashion / heels / costume-inspired brands
Key Assets
  • Website
  • Customers
  • Social media accounts
  • Brand
  • Domain
Acquisition details
Selling Reasoning
  • Financial gain
  • Lack of time
  • Starting a new venture
Financing
  • Bootstrapped
This business has been fully bootstrapped from day one. I self-funded the initial product samples, packaging, and store setup. The brand grew entirely through organic social media marketing, without any outside investment, loans, or debt. All revenue generated has been reinvested into new product development and operational improvements. The simplicity of the financial structure makes the handover very clean for the next owner.

Seller details

Startup details

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