Kidney Health DTC Supplements + Program — $2.8M Rev, $864k Profit, 30% Growth

Mission-Driven eCommerce Brand Supporting Kidney Health – A highly profitable business focused on providing resources, education, and support for individuals living with kidney disease, while generating strong financial performance and impact. ✅ Strong Financial Performance – $2,788,568 in revenue and $864,155 in profit in 2024 ✅ High-Demand Niche – Addresses the needs of over 1 in 10 people globally affected by kidney disease ✅ Educational & Supportive Mission – Raises awareness about prevention, treatment, and the potential to improve kidney function, even for dialysis patients ✅ Life-Changing Impact – Empowers individuals with resources to manage their condition and explore recovery pathways ✅ Scalable & Purpose-Driven – Combines profitability with a meaningful mission in a growing health-focused market

Asking Price

$6M

Multiples

Asking Price Reasoning

Brand, history, growth, low hanging fruit of adding subscriptions, multiple streams of revenue

$2.8M last 12 months gross revenue

$766.8k last 12 months net profit

$234.6k last month gross revenue

$53.2k last month net profit

-

+30% Annual Growth Rate

500+ Customers

- SKUs

- Total Value of Inventory

Date Founded

June 2009

Team Size

Small (2-20)

Business Model

Business-to-consumer (B2C)
Subscription
Direct-to-consumers (DTC)
Ecommerce

Multiple streams of revenue (supplements, online program, upsells, affiliate sales, third party sends, YouTube channel if optimized)

Tech Stack

Shopify, Stripe, Clickbank

Growth Opportunities

Increase digital marketing
Social media marketing

The business has a key online program, launched in 2009, that offers a comprehensive guide to naturally support and potentially improve kidney function through a combination of diet, herbal medicine, nutritional medicine, meditation, exercise, and mindset practices. In addition, they produce high-quality, nutrient and herbal-specific supplements recommended within the program. Supplements were launched in 2021.  Turning on supplement subscriptions - promising area for generating long-term revenue and customers  New products - significant potential for expansion of product offerings within the supplements market, such as options tailored to urinary tract infections, kidney stones, enlarged prostate, and other common issues related to kidney health  Clinical studies - supported by interested parties willing to cover expenses, clinical studies offer an exciting opportunity to increase visibility and trust among potential customers and physicians alike  SEO - significant opportunity to improve search engine optimization efforts and increase targeted traffic through strategic use of long tail keywords  Quizzes - implementation of interactive quizzes could lead to increased email subscribers and ultimately drive new sales

Competitors

https://www.ayurvedickidneycare.com/
https://dtstherapy.co/
https://www.goodreads.com/en/book/show/54824997

Key Assets

Brand
Marketing materials
Customers
Domain
Website

Selling Reasoning

Owners are a husband and wife team that have divorced and are moving on to their own separate business ventures. Owners are Australia based but the business is not Australia specific and can be operated anywhere. The business is almost exclusively operated from the US and 90% of the customers are from the US.

Financing

Bootstrapped

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Kidney Health DTC Supplements + Program — $2.8M Rev, $864k Profit, 30% Growth

Seller details

Startup details

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