Free SaaS valuation
SaaS Startup Slovenia
Information is unavailable

A/B Testing & Personalization CRO SaaS — $276K ARR, 156% YoY Growth

P&L Documents (1)
Asking Price
$400k
Multiples
6.5x profit 2.0x revenue
Annual Growth Rate
+156%
TTM Revenue
$198.4k
Profit
$61.2k
Last Month's Revenue
$22.3k
Profit
$10.2k

Sign up to request access to this startup

Chat with the founder and access exclusive data unavailable to the public.

Learn more and join →
Slovenia

A/B Testing & Personalization CRO SaaS — $276K ARR, 156% YoY Growth

A conversion optimization platform that helps businesses boost signups and revenue with A/B and multivariate testing, personalization, heatmaps, user recordings, and streamlined analytics. Built to replace guesswork with data-backed decisions, it offers enterprise-grade experimentation without enterprise pricing. Lean, bootstrapped, and subscription-based, it’s easy to run and scale across SaaS, agencies, and enterprises. Key Highlights ✅ $276k ARR; $184k TTM revenue; $61k TTM profit; 156% YoY growth ✅ 100+ paying customers; lean ops; low overhead ✅ Last month: $27,915 revenue, $14,562 profit ✅ Full suite: A/B + multivariate, personalization, heatmaps, recordings, conversion tracking ✅ Competes with Optimizely/VWO at a fraction of the cost ✅ Sticky B2B subscriptions; modern, scalable stack (AWS/Vercel, Node/React) ✅ Growth levers: sales hire, digital/social marketing, new features, new markets ✅ In-app guides and expert content that drive inbound.
Asking Price
$400k
Multiples
6.5x profit 2.0x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Asking price is anchored to recurring revenue and profit. ARR ~$276k (MRR ~$23k), TTM revenue $184k, TTM profit $61k (~33% margin), 156% YoY growth. Price ≈ ARR × 1.45x (or SDE × 6.5x). Multiple is within typical early-stage SaaS range for this scale and growth; SDE multiple reflects rapid ARR expansion and improving margins. B2B subscription model supports cash-flow quality.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$198.4k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$61.2k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$22.3k last month gross revenue
Last Months Profit
Total net profit last month.
$10.2k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
101-250 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$276k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+156% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
10%+ stable Churn Rate
Company overview
Date Founded
January 2024
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
  • Subscription
Tech Stack
  • SQL
  • Node.js
  • CSS
  • React
  • Vercel
  • JavaScript
  • AWS
Growth Opportunities
  • Expand to new markets
  • Hire a sales team
  • New product features
  • Increase digital marketing
  • Social media marketing
  • Improve conversion rates
Competitors
  • Optimizely
  • VWO
  • Webflow Optimize
  • Convert.com
Key Assets
  • Website
  • Domain
  • Codebase
  • Brand
  • Intellectual property
  • Marketing materials
  • Social media accounts
  • Other
Acquisition details
Selling Reasoning
  • Financial gain
  • Starting a new venture
Financing
  • Bootstrapped

Get more with Platinum

Unlock exclusive advantages for startup buyers.

Upgrade to Platinum   →
Unlock Private Data
Get access to private financials, pitch decks, data rooms, and more.

Direct Founder Access
Chat directly with the founder, ask questions, and negotiate terms.

Buyer Concierge
Join office hours to get personalized support during live sessions.
Learn more
Upgrade to Platinum to request access to this startupChat with the founder and access exclusive data unavailable to the public.
Upgrade to access