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Ecommerce Startup South Africa
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An online exclusive swimwear, beach essentials and lifestyle brand born in Cape Town

Asking Price
$30k
Multiples
3.0x profit 1.9x revenue
Annual Growth Rate
+28%
TTM Revenue
$16k
Profit
$10k
Last Month's Revenue
$50
Profit
$25

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Ecommerce startup South Africa

An online exclusive swimwear, beach essentials and lifestyle brand born in Cape Town

We are a swimwear, beach essentials and lifestyle brand born in the Cape Town. Our products are created to be "All Amphibious". We were created out of a deep burning passion. Just passion. It's a terrible business plan, truth be told, but at the end of the day it's ours, and it's probably yours. Keep up with us if you can, but catch us and we'll steal your lunch.
Asking Price
$30k
Multiples
3.0x profit 1.9x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Capitalising on established customer relations, brand value, and robust e-commerce analytics, the 1.9x TTM revenue mirrors the brand's market stature and growth potential.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $16k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $10k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $50 last month gross revenue
Last Months Profit
Total net profit last month.
 $25 last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
-
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+28% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
101-250 Customers
Number of SKUs
The number of product variations you sell.
- SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
- Total Value of Inventory
Web traffic by Google Analytics
Company overview
Date Founded
December 2016
Team Size
Small (2-20)
Business Model
B2C online exclusive: e-commerce model, selling directly to consumers online. The pricing structure varies depending on the type of swimwear, designs, materials, and the brand's positioning, encompassing a range from affordable (R400) to premium pricing (R800). Pricing positioned as affordable luxury. We host annual events that generate R50k net income, which is used to finance production runs of garments.
Tech Stack
Shopify, Junip, Campaign Monitor, BobGo
Growth Opportunities
  • Expand to new markets
  • Focus on SEO
  • Add new product features
  • Improve conversion rates
Potential growth opportunities for an acquisition include a diversification of product offerings beyond swimwear, expanding to beach accessories or related lifestyle products to broaden market appeal. Establishing local and international partnerships with influencers or complementary businesses can significantly expand the brand's reach. Enhanced marketing strategies, leveraging e-commerce analytics for data-informed decisions, and refining the user experience on the website can lead to increased brand visibility and improved customer engagement. Embracing sustainability, ethical practices, and community engagement could further bolster the brand's reputation and attract environmentally conscious consumers. An incoming owner could utilize these strategies to not only expand the brand's market presence but also enhance revenue streams and customer relationships.
Competitors
  • Granadilla Swim
  • Breazies
  • Float Apparel
Key Assets
  • Brand
  • Codebase and IP
  • Customers
  • Domain
  • Social media accounts
  • Website
Acquisition details
Selling Reasoning
Founder emigrated to the UK to pursue MBA at Cambridge University. Unable to dedicate sufficient time and resources to the company. Likely to seek full-time employment in the UK post-MBA
Financing
Bootstrapped

Seller details

Startup details

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