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Mobile Startup United States
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Profitable iOS Hydration App — 46% Growth, Established market, Truly passive, Open growth levers

P&L Documents (1)Supporting files (1)
Asking Price
$54k
Multiples
3.5x profit 3.5x revenue
Annual Growth Rate
+46%
TTM Revenue
$15.3k
Profit
$15.3k
Last Month's Revenue
$1.3k
Profit
$1.3k

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Mobile startup United States

Profitable iOS Hydration App — 46% Growth, Established market, Truly passive, Open growth levers

This consumer hydration tracking app helps people feel better every day by making water intake simple, motivating, and fun. Users learn their ideal goal, log drinks in seconds, get smart reminders, and earn playful achievements that build lasting habits. The business is lean, proven, and growing. Bootstrapped, profitable, subscription-led, serving 500–999 customers. With $14.3K TTM revenue, $14.3K TTM profit, $16.9K ARR, and 64% YoY growth, it runs with virtually no overhead—ideal for a solo owner or a team seeking a low‑lift, high‑margin add-on. Key Highlights ✅ Near-100% margins; last month $1,490 revenue and $1,210 profit ✅ Freemium funnel with clear upgrade path ✅ No servers or monthly infra; simple to run ✅ Automated billing, fast onboarding, delightful UX ✅ Engagement engines: reminders, stats, motivation, fun goals ✅ Growth levers: pricing tests, App Store optimization, social/SEO ✅ Expansion: Apple Watch, Android, localization
Asking Price
$54k
Multiples
3.5x profit 3.5x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Price ≈ SDE × 3.5x, using TTM SDE ≈ $15.3k. Supported by 46% growth, ARR $14.8k, and ~99% net margins with minimal opex (no backend costs), yielding durable recurring cash flows. Multiple is within the typical range for small, profitable consumer subscription apps at this scale and growth profile.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $15.3k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $15.3k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $1.3k last month gross revenue
Last Months Profit
Total net profit last month.
 $1.3k last month net profit
Customer metrics
Total Downloads
The total number of app downloads to date.
113k Total Downloads
Monthly Active Users
The number of unique users active over the last month.
2.5K-5K MAU
App Store Rating
The current average app store rating (out of 5).
4.7 App Store Rating
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+46% Annual Growth Rate
User stickiness (DAU/MAU)
Daily active users as a percentage of monthly active users: (DAU ÷ MAU) × 100. E.g. 5,000 DAU ÷ 25,000 MAU = 20%.
10% User stickiness (DAU/MAU)
Paying Users
The number of users on a paid plan.
500-999 Paying Users
Company overview
Date Founded
April 2020
Team Size
Just me (1)
Business Model
  • Subscription
  • Direct-to-consumers (DTC)
  • Freemium
Free to use. Premium features locked behind subscription paywall.
Tech Stack
  • Swift
  • SwiftUI
  • StoreKit
  • UIKit
The app is written in native Swift. It uses all native systems, no backend upkeep, migration, monthly cost.
Growth Opportunities
  • New product features
  • Hire a sales team
  • Social media marketing
  • Increase digital marketing
  • Increase pricing
  • Increase content marketing
  • Focus on SEO
  • Improve conversion rates
In addition to these, ASO optimization, localization, apple watch app, android app.
Competitors
  • Waterllama
  • Water Reminder
  • Plant Nanny
  • WaterMinder
Key Assets
  • Codebase
  • Digital assets
  • Email address
Acquisition details
Selling Reasoning
  • Starting a new venture
  • Financial gain
  • Other
Reallocating capital for other investments. No longer have time to focus on this app. Selling from a position of strength while metrics are climbing. App had real runway that a focused operator is better positioned to capture.
Financing
  • Bootstrapped

Seller details

Startup details

Data room

Verified business
Business address and incorporation certificate verified (US entities only).

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