SaaS startup
United States
Platform that gamifies wellness and engagement into real-world financial value
Asking Price
$2.5M
Multiples
5.6x profit 4.2x revenue
The asking price divided by TTM net profit and TTM gross revenue.Learn more about multiples
Asking Price Reasoning
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$600k
last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$450k
last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$50k
last month gross revenue
Last Months Profit
Total net profit last month.
$30k
last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
5,000+
Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$500k
ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+20%
Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
5-10% downwards
Churn Rate
Company overview
Date Founded
August 2014
Team Size
Small (2-20)
Business Model
- Freemium
- Licensing
- Business-to-business (B2B)
- Subscription
Tech Stack
- SQL
- Python
- Docker
- PostgreSQL
- Beehiiv
- AngularJS
- Ruby
- React Native
- MongoDB
- Node.js
- OpenAI
- NoSQL
- Firebase
- Stripe
- CSS
Growth Opportunities
- Expand to new markets
- New product features
- Increase content marketing
- Improve conversion rates
Competitors
- Virgin Pulse
- Ondo
- ShareCare
Key Assets
- Intellectual property
- Brand
- Domain
- Mobile application
- Website
- Codebase
- Social media accounts
- Trademarks
- Inventory
Acquisition details
Selling Reasoning
- Starting a new venture
- Partner or family needs
- Financial gain
- Retirement
Financing
- Angel investment
- Venture capital
- Loans
- Bootstrapped
- Grants