Women's jewelry brand that is both eco-friendly and supports charitable causes

A brand with a mission to design beautiful eco-friendly products for like-minded individuals who share a love for our planet and its inhabitants. Since our launch, we have partnered with various ocean-saving charities, raising over £100,000 for wildlife conservation.

Asking Price

$110k

Multiples

Asking Price Reasoning

The business is well-established, having traded for over 5 years, and boasts a loyal customer base with a 40% repeat purchase rate (RPR) over the last 12 months. It holds £250,000 worth of stock and enjoys a substantial following on social media, as well as a rating of "Excellent" on Trustpilot. The brand has huge potential to expand via wholesale or add further fulfilment centres in further locations to allow better access to the USA and Australian markets than it currently has. The brand name and ethos is quite open and would allow the introduction of further product categories such as clothing, beach accessories or skincare.

$268.7k last 12 months gross revenue

$-18.3k last 12 months net profit

$0 last month gross revenue

$-7.7k last month net profit

-

+10% Annual Growth Rate

500-999 Customers

- SKUs

- Total Value of Inventory

Date Founded

July 2017

Team Size

Small (2-20)

Business Model

An e-Commerce company with an AOV of £35. The business is currently fulfilled in-house with a team of 3 (fulfilment, creative and marketing), although there is the potential to easily outsource fulfilment. The current number of SKU's is approx 350 (including size variations). Our products are designed by myself, inspired by various destinations I have visited and animal charities that we have partnered with which makes our product unique to honu and sets us apart from the drop shipping competition. Please note that within our P&L there is approximately $148,000 of costs that would not be transferred with the sale of the business. Our products are currently manufactured by 2 different suppliers based in China with whom we have a long term relationship and payment terms.

Tech Stack

Shopify, Klaviyo

Growth Opportunities

Improve conversion rates
Increase digital marketing
Add new product features
Focus on SEO
Expand to new markets
Increase pricing

There is a huge opportunity to explore the wholesale route for honu. With customers mainly purchasing our products as gifts and/or for travel or vacation, we believe the brand would do very well both on and offline within lifestyle & gift shops, surf shops, airport pop ups, swimwear shops and so many more. There is also an opportunity to add more commercial products to take advantage of current website traffic, expanding into new product categories such as clothing, swimwear, beach accessories eg towels and water bottles, or beauty products such as reef-friendly SPF or aftersun which would all be in keeping with the brand.

Competitors

Pura Vida

Key Assets

Website
Brand
Social media accounts
Customers
Domain

Selling Reasoning

I am prepared to take on a new career challenge.

Financing

PayPal loan with an outstanding balance of £7000.

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Women's jewelry brand that is both eco-friendly and supports charitable causes

Seller details

Startup details

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