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Content Startup United States
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Turnkey Pinterest content site earning passive display-ad income, with untapped growth upside.

P&L Documents (1)Supporting files (2)
Asking Price
$20k
Multiples
0.8x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.8x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
-80%
TTM Revenue
$25.9k
Profit
$24.8k
Last Month's Revenue
$525
Profit
$456

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Content startup United States

Turnkey Pinterest content site earning passive display-ad income, with untapped growth upside.

This is a home and lifestyle content business launched in September 2024. It publishes home decor, gardening, DIY, cleaning, and recipe content, driven primarily by three Pinterest accounts. The business is monetized entirely through a premium Ezoic display ad contract. Built on WordPress, it takes about 3 hours a week to run with no staff. Over 900 articles have been published, and the business holds an 800-subscriber email list that has never been used. Affiliate marketing, sponsored content, SEO, and email marketing have not been implemented, leaving significant untapped upside for a new owner beyond the current display-ad revenue model.
Asking Price
$20k
Multiples
0.8x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.8x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The $20,000 price reflects a multiple applied to the trailing 3-month average profit, consistent with typical multiples for Pinterest-driven display-ad content sites. Profit has softened from a 2025 peak, so pricing sits at the conservative end to reflect recent performance, while still crediting the site's 900+ articles, traffic base, and untapped affiliate, SEO, and email marketing potential.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $25.9k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $24.8k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $525 last month gross revenue
Last Months Profit
Total net profit last month.
 $456 last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
5,000+ Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$0 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-80% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
0-1% stable Churn Rate
Company overview
Date Founded
September 2024
Team Size
Just me (1)
Business Model
  • content
  • display advertising
  • Pinterest marketing
  • blogging
  • home and lifestyle
The business publishes home and lifestyle content (decor, gardening, DIY, cleaning, recipes) and monetizes exclusively through Ezoic display ads, with Pinterest driving the large majority of traffic.
Tech Stack
  • Wordpress
  • Ezoic
  • PinClicks
  • Ideogram
  • MailerLite (Grow plugin)
Growth Opportunities
  • Social media marketing
  • Increase content marketing
The business has never implemented affiliate marketing, sponsored content, SEO, or email marketing (despite an 800-subscriber list). An Amazon storefront is live but unused, and Facebook, Instagram, and YouTube remain undeveloped despite an existing content library — all representing clear expansion paths for a new owner.
Competitors
  • Established lifestyle publishers
  • Pinterest-native content blogs
Key Assets
  • Domain
  • 3 Pinterest accounts
  • Instagram account
  • Facebook page
  • Facebook group
  • 800-subscriber email list
  • full content library (900+ articles)
  • video tutorials (keyword research
  • content creation
  • publishing
  • Pinterest pins)
  • 30 days post-sale support
  • 1-year non-compete
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Bootstrapped

Seller details

Startup details

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