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SaaS Startup United States
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Mental Health AI and VR platform for organizations and individuals to reduce stress and quit smoking

Recast financialsP&L Documents (1)Supporting files (3)
Asking Price
$1.2M
Multiples
3.8x SDE
The asking price divided by trailing twelve-month Seller's Discretionary Earnings (SDE).
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2.8x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
+15%
TTM Revenue
$429.2k
Profit
$311.8k
Last Month's Revenue
$31k
Profit
$27.3k

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SaaS startup United States

Mental Health AI and VR platform for organizations and individuals to reduce stress and quit smoking

This AI and VR mental health platform helps organizations and individuals lower stress and quit smoking. It blends AI guides, teletherapy, virtual reality, and personalized plans to build daily coping skills, boost productivity, and break harmful habits with measurable results. Operating since 2017, it’s validated through programs with global employers, public health teams, and top universities. The business is lean and recurring: $429k ARR, $312k TTM profit, 15% growth, and strong retention—delivering premium outcomes with minimal overhead. Key Highlights ✅ Clinically validated outcomes and clear ROI ✅ High-margin B2B with enterprise contracts; few clients today = big runway ✅ Mobile + VR + teletherapy; quick, low-touch onboarding ✅ Lean ops: small team, automation, high gross margins ✅ $429k annual recurring revenue, $312k profit last 12 months, 15% growth ✅ Growth levers: hire sales, enter new markets, content/SEO, improve conversion ✅ U.S.-based; funded by venture, angels, and grants
Asking Price
$1.2M
Multiples
3.8x SDE
The asking price divided by trailing twelve-month Seller's Discretionary Earnings (SDE).
Learn more about multiples
2.8x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
- Stable income, ~$300k secured 2026 Revenue, ~$400k expected 2026 Revenue - Price Earnings Ratio: 4x net profit (market standard) - Seller's Discretionary Earnings: $312k - Product is ready to be deployed and generating revenue. No need for R&D investment - Clinically validated with Stanford, Johns Hopkins - Low Opex due to Offshore (Argentina) operations - IP and Brand established
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $429.2k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $311.8k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $31k last month gross revenue
Last Months Profit
Total net profit last month.
 $27.3k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
< 10 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$429.2k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+15% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
0-1% stable Churn Rate
Company overview
Date Founded
April 2017
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
- How does the business generate revenue? Revenue comes from licensing VR-based digital therapeutic programs to employers, governments, and health plans - What products or services are sold, and at what price points? Products include "MindCotine" (smoking cessation) and "MindCo Relief" (stress management), sold via SaaS or per-user licenses, typically priced at $150–$350 per user annually. - Who are the customers? Customers include employers, insurance brokers, health insurers, governments, and individuals seeking behavioral health solutions. - Where are customers primarily located? Customers are primarily located in the U.S. and Latin America. - What does the average customer pay over time? Customers are usually engaged in annualized contracts. - What are the key competitive differentiators? Clinical validation, integration of VR and AI, scalability, and higher engagement rates compared to traditional methods.
Tech Stack
  • Firebase
  • TypeScript
  • OpenAI
  • Google Cloud
  • Node.js
  • React Native
  • mobile VR
  • Sw
Growth Opportunities
  • Hire a sales team
  • Expand to new markets
  • Increase content marketing
  • Improve conversion rates
- What would you change if you were starting the business again from day one? We would have started with a B2B and Healthcare focus earlier, rather than B2C, to accelerate market penetration and reduce customer acquisition costs. - What key levers could a new operator pull to accelerate growth? Growth could be accelerated by hiring a B2B SaaS sales team, scaling partnerships (brokers, other complementary platforms, governments), and expanding deployments through health care channels. - If you were given $1m to invest into the business today, where would you deploy it and why? $1M would be used to improve the product for white-labeling and hire experienced sales and partnership staff to expand revenue sources and channel partnerships.
Competitors
  • Virgin Pulse
  • Pelago Health
  • BehaveVR
  • Calm
Key Assets
  • Social media accounts
  • Customers
  • Domain
  • Inventory
  • Mobile application
  • Marketing materials
  • Website
  • Codebase
  • Trade names
  • Trademarks
  • Patents
  • Intellectual property
  • Brand
  • Copyright
  • multinational operations
Acquisition details
Selling Reasoning
  • Lifestyle change
  • Starting a new venture
  • Financial gain
Financing
  • Venture capital
  • Angel investment
  • Grants

Seller details

Startup details

Data room

Verified business
Business address and incorporation certificate verified (US entities only).
Recast financials
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