Free SaaS valuation
Agency Startup United States
Information is unavailable

Managed WordPress support and digital marketing that keep business websites secure and growing

Recast financialsP&L Documents (1)Supporting files (22)Guided by Acquire
Asking Price
$890k
Multiples
2.4x SDE
The asking price divided by trailing twelve-month Seller's Discretionary Earnings (SDE).
Learn more about multiples
1.4x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
-4%
TTM Revenue
$647.8k
Profit
$366.4k
Last Month's Revenue
$50.5k
Profit
$16.1k

Sign up to request access to this startup

Chat with the founder and access exclusive data unavailable to the public.

Learn more and join →
United States

Managed WordPress support and digital marketing that keep business websites secure and growing

This established digital marketing and website support business helps companies keep their websites secure, fast, and up to date while also driving leads through SEO, paid search, and multi-channel campaigns. It serves business clients across multiple industries through monthly recurring programs backed by a proven delivery process. Founded in 2000, the company combines dependable WordPress support and managed hosting with higher-value marketing services, creating strong client retention and predictable cash flow. A buyer gets a trusted brand, long operating history, and a solid base of recurring revenue with clear room to grow. ✅ 25 years in business with a strong reputation in the Southeastern US ✅ $648K TTM revenue and $366K TTM SDE ($181K net after both owners’ pay) ✅ About 82% of revenue is recurring ✅ Loyal base of 51–100 business clients across diverse industries ✅ Clear growth path: a dedicated closer is now in place; adding sales capacity and better on-boarding will scale it. ✅ Strong cross-sell upside from support clients not yet using marketing services ✅ Additional low-cost growth potential through better social media and lead generation
Asking Price
$890k
Multiples
2.4x SDE
The asking price divided by trailing twelve-month Seller's Discretionary Earnings (SDE).
Learn more about multiples
1.4x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The price is 2.43x trailing-twelve-month SDE of $366,382 (Oct 2025 to Sep 2026) and 1.37x revenue of $647,843. Comparable web and digital agencies have sold for a median 2.69x SDE. Net profit of $180,673 is after both owners’ salaries. SDE adds back one owner’s pay and payroll taxes, owner vehicle and benefits, office rent (the lease ends at closing) and two one-time items. The price is set on the TTM, not on the higher 2025 SDE. About 82% of revenue is recurring and the SDE margin is 57%. Current website support clients have been with us a median of 18.8 years, 59% of recurring revenue comes from clients of ten years or more, and there is no debt. A tenured remote team delivers from 153 documented SOPs, and the owners work part time. Seller financing of up to 30% is available. The SDE schedule, monthly P&L and Asking Price Rationale are in the data room.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$647.8k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$366.4k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$50.5k last month gross revenue
Last Months Profit
Total net profit last month.
$16.1k last month net profit
Customer metrics
Active Clients
The number of clients currently under active contract.
51-100 Active Clients
Avg Contract Value
The average revenue value of a client contract.
$6k Avg Contract Value
Client Retention Rate
The percentage of clients retained over the last 12 months.
87% Client Retention Rate
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-4% Annual Growth Rate
Top Customer Location
The top one or two countries by client concentration.
United States Top Customer Location
Top Client Concentration
The percentage of revenue coming from the largest client.
23% Top Client Concentration
Web traffic by Google Analytics
Company overview
Date Founded
April 2000
Team Size
Small (2-20)
Business Model
  • Subscription
  • Business-to-business (B2B)
  • Agency-based
Subscription: About 82% of revenue is recurring. B2B: Most clients are businesses, from healthcare and insurance to home services and industrial companies. Agency: A 25-year-old full-service digital agency
Tech Stack
  • Wordpress
  • Cloudflare
  • LAMP
  • Woocommerce
  • Amazon Web Services
Growth Opportunities
  • Improve conversion rates
  • Hire a sales team
  • Social media marketing
A dedicated closer now handles sales, and a buyer can add new clients faster by expanding that sales capacity. Most support clients don’t buy marketing yet, so selling marketing into that loyal base is a ready source of growth. Stronger upsell process for new WordPress Support subscription clients would raise CLTV faster than historic averages.
Competitors
  • M16 Marketing (m16marketing.com)
  • Brown Bag Marketing (brownbagmarketing.com)
  • Newman Web Solutions (newmanwebsolutions.com)
Key Assets
  • Social media accounts
  • Marketing materials
  • Customers
  • Trademarks
  • Intellectual property
  • Domain
  • Brand
  • Website
Acquisition details
Selling Reasoning
  • Lifestyle change
  • Starting a new venture
After 25 years of building the company, the owners are ready for a lifestyle change. Both want to focus on other business interests and outside hobbies they have long set aside. The sale is not driven by any problem in the business: the team, systems, and recurring client base are stable and run with part-time owner involvement. Both owners will support a structured transition so clients and staff move smoothly to new ownership. After 25 years, an exit is a fitting final chapter in DoubleDome’s story.
Financing
  • Bootstrapped
Guided by Acquire
Guided end-to-end by the Acquire.com M&A team.
Verified business
Business address and incorporation certificate verified (US entities only).
Recast financials
Financials recast for clarity and standardized for easy assessment.

Get more with Platinum

Unlock exclusive advantages for startup buyers.

Upgrade to Platinum   →
Unlock Private Data
Get access to private financials, pitch decks, data rooms, and more.

Direct Founder Access
Chat directly with the founder, ask questions, and negotiate terms.

Buyer Concierge
Join office hours to get personalized support during live sessions.
Learn more
Upgrade to Platinum to request access to this startupChat with the founder and access exclusive data unavailable to the public.
Upgrade to access