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SaaS Startup United States
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Gaming audience platform for advertisers to reach players and improve campaign performance

P&L Documents (1)Supporting files (6)Guided by Acquire
Asking Price
$14M
Multiples
5.2x profit
The asking price divided by TTM net profit.
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4.0x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+84%
TTM Revenue
$3.5M
Profit
$2.7M
Last Month's Revenue
$261.4k
Profit
$221.2k

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SaaS startup United States

Gaming audience platform for advertisers to reach players and improve campaign performance

A data-as-a-service audience platform that helps gaming advertisers reach targeted player segments across social advertising channels. The platform provides GDPR-compliant gaming audiences that can be activated without complex setup or integration and without advertisers passing personally identifiable information. It is designed to help gaming companies improve audience targeting and optimize customer acquisition and advertising performance. Key Highlights ✅ Data-as-a-service platform built specifically for gaming advertisers ✅ Provides targeted gaming audience segments for advertising campaigns ✅ Audiences can be activated across social advertising channels ✅ Designed to support customer acquisition and return on ad spend optimization ✅ Requires no complex setup or technical integration for audience activation ✅ GDPR-compliant model operates without advertisers passing personally identifiable information
Asking Price
$14M
Multiples
5.2x profit
The asking price divided by TTM net profit.
Learn more about multiples
4.0x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
A 24-month-old business growing 84% YoY at an 80% direct margin with no paid marketing — a Rule-of-40 score of 164, where peers trade at 6.6x. Comparable privacy-safe data assets clear 10x–20x in M&A; the largest recent precedent (LiveRamp, ~2.7x) grew 9%. Top-tier accounts retain at 98% with 133% net revenue retention, seven new Tier-1 advertisers are ramping, and a $5.5M+ weighted pipeline supports the near-term outlook.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $3.5M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $2.7M last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $261.4k last month gross revenue
Last Months Profit
Total net profit last month.
 $221.2k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
51-100 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$3.2M ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+84% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
10%+ stable Churn Rate
Company overview
Date Founded
October 2024
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
  • Multi-sided platform
  • Subscription
  • Advertising
  • Services
  • Data As a Service
  • Audience Development
  • Audience Sharing
  • Mobile Gaming
The company generates revenue by charging gaming advertisers fees for access to its GDPR compliant, privacy safe modeled audiences. Revenue comes from two sources: fixed fee contracts, which provide predictable, recurring income, and performance based fees tied to advertiser ad spend. This combination gives the business steady baseline revenue along with upside as client ad budgets grow.
Tech Stack
  • SQL
  • Google
  • TikTok Ads
  • META Ads
  • Google Ads
  • Slack
  • Claude
  • Lovable
Growth Opportunities
  • Increase digital marketing
  • Increase content marketing
  • Focus on SEO
  • Expand to new markets
  • New product features
  • Hire a sales team
  • Increase pricing
Competitors
  • www.proxima.ai
  • Audience Lab
  • Dstillery
  • Eyeota
  • LiveRamp
  • TransUnion
Key Assets
  • Domain
  • Copyright
  • Brand
  • Intellectual property
  • Mobile application
  • Customers
  • Data
  • Revenue
  • SAAS Platform
Acquisition details
Selling Reasoning
  • Financial gain
Financing
  • Bootstrapped

Seller details

Startup details

Data room

Guided by Acquire
Guided end-to-end by the Acquire.com M&A team.
Verified business
Business address and incorporation certificate verified (US entities only).

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