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Content Startup United States
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7yr aquarium content business generating $2,320/mo net profit from ads, affiliates & sponsorships

P&L Documents (1)Supporting files (2)
Asking Price
$60k
Multiples
2.2x profit
The asking price divided by TTM net profit.
Learn more about multiples
1.8x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+0%
TTM Revenue
$33.9k
Profit
$27.8k
Last Month's Revenue
$1.7k
Profit
$1.5k

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Content startup United States

7yr aquarium content business generating $2,320/mo net profit from ads, affiliates & sponsorships

This is a 7-year-old freshwater aquarium content business with a 413-article library and ~9,600 backlinks (Domain Rating 48), generating ~$2,320/month net profit from display ads, sponsored posts, and affiliates. Since acquisition in 2022, the owner expanded beyond the blog into a monetized YouTube channel (2,830+ subscribers), an email newsletter (2,114 subs), an early-stage SaaS tool (AquaTrack), and active social channels on Facebook, Pinterest, Reddit, and TikTok. Core strength is the established content library and search authority, built over 7 years. Newer channels remain lightly monetized, offering upside for a buyer. Ideal for a digital publisher, aquarium/pet industry company, or hands-on operator comfortable with the content/SEO niche site model. Time commitment: 5–6 hours/week.
Asking Price
$60k
Multiples
2.2x profit
The asking price divided by TTM net profit.
Learn more about multiples
1.8x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Priced based on current run-rate profitability (recent 3-month average of $1,687/month, reflecting the business's earnings on its current, stable ad setup), along with the value of its 413-article content library, DR 48 backlink profile, and multi-channel audience (YouTube, email, social) that support future growth. We're open to reasonable offers and happy to discuss the pricing rationale directly.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $33.9k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $27.8k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $1.7k last month gross revenue
Last Months Profit
Total net profit last month.
 $1.5k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$0 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
5-10% stable Churn Rate
Company overview
Date Founded
July 2019
Team Size
Just me (1)
Business Model
  • content
  • display advertising
  • affiliate marketing
  • sponsored posts
  • YouTube AdSense
  • SaaS
  • email newsletter
  • digital products
A content and media business monetized through display advertising, Amazon affiliate commissions, sponsored posts/link placements, and YouTube AdSense, supplemented by an early-stage subscription SaaS tool (AquaTrack) and a library of digital products.
Tech Stack
  • Wordpress
  • React
  • TypeScript
  • Stripe
  • Kinsta hosting
  • Rank Math
  • WP Rocket
  • Advanced Custom Fields Pro
  • Namecheap
  • Kit (email)
  • Vite
  • Tailwind
  • Supabase
  • Lovable.dev
  • Resend
  • Zapier
Growth Opportunities
  • New product features
  • Increase content marketing
  • Increase digital marketing
  • Social media marketing
Key opportunities include developing AquaTrack further (new features, higher conversion), expanding affiliate revenue beyond Amazon into higher-commission direct aquarium brands, growing direct sponsorships, monetizing existing digital products, adding tools/calculators to grow email and AquaTrack signups, and tapping underused channels like Pinterest (38,800 monthly views, minimal activity), Facebook Content Monetization, and untapped YouTube Memberships/Shopping features.
Competitors
  • Aquarium Co-Op
  • FishLore
  • FishLab
  • ModestFish
  • The Spruce Pets (aquarium/fish section)
Key Assets
  • Domain
  • reefdynamics.com redirect domain
  • YouTube channel
  • Facebook page
  • Pinterest account
  • Reddit account
  • TikTok account
  • Quora and LinkedIn profiles
  • business email addresses
  • Amazon Influencer storefront
  • Skip business profile
  • email list (2
  • 114 subs)
  • AquaTrack SaaS tool
  • Aquarium Volume Calculator
  • "Home Aquarium Essentials" ebook plus eight setup/compatibility guides
  • documented SOPs/AI prompt systems and two packaged Claude skills
  • market research
  • 30 days post-sale support
  • 3-year non-compete agreement
Acquisition details
Selling Reasoning
  • Starting a new venture
The owner is ready to move on to other ventures and believes it's the right time for a new owner to take the business into its next stage of growth.
Financing
  • Bootstrapped

Seller details

Startup details

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