Online advocacy engagement SaaS tool for engaging supporters and reaching lawmakers

MicroSaaS that is the first digital advocacy tool based on a software model, aimed to make advocacy easier and more successful. Advocacy is an activity by an individual or group that aims to influence decisions within political, economic, and social institutions. ✅ Pre-revenue ✅ Bootstrapped ✅ Tech Stack: PHP / Laravel, Preact, Bootstrapp, Cloud Agnostic ✅ Competitors: salsalabs.com, oneclickpolitics.com, phone2action.com

Asking Price

$5k

Multiples

Asking Price Reasoning

Based in the experience accumulated and interest of the market in this kind of tools I think it is a fair price for this application. The App needs somebody that really can push it in US market. Otherwise it will die.

$500 last 12 months gross revenue

$100 last 12 months net profit

$100 last month gross revenue

$100 last month net profit

10-50 Customers

$1k ARR

+5% Annual Growth Rate

Date Founded

June 2022

Team Size

Just me (1)

Business Model

Business-to-business (B2B)

A ready-to-deploy advocacy engagement tool following the SaaS model. - The Free Plan allows you to have up to 1 client. There will be 5 campaigns per client and 100 reach emails per campaign for free. It means up to 500 emails for free. - The Paid Plan allows unlimited clients, unlimited campaigns for clients and unlimited emails per campaign.

Tech Stack

JavaScript
PHP
Laravel
PostgreSQL
React

PHP / Laravel, Preact, Bootstrapp, Cloud Agnostic. Dependencies: - Cicero for elected officials API - Mailgun for sending emails

Growth Opportunities

Improve conversion rates
Increase digital marketing
Increase pricing

Competitors all offer custom quote pricing models. As a SaaS service, this platform would be the first of its kind. There are currently only two layers defined, but more could be added easily. Key Features: - Multiple organizations. - Multiple Clients by Organization - Multiple Campaigns / Forms by client - Petition Form. & Targeted Form - USA and UK targeted assignments - Constituency matching - Adding Custom Target - Embedded Custom Form - Custom Form Customization following the brand corporate theme - Data export. - Internally we handle a cache system to save Cicero third party API calls. Advocacy and engagement tooling is a niche market with few but very active players. A bag of consultancy hours to get the project up & running are included in the price.

Competitors

https://www.salsalabs.com/
phone2action.com
https://oneclickpolitics.com/

Key Assets

Website
Domain
Codebase and IP

Selling Reasoning

Other
Lack of time

Initially the product was built with the intention to partner with an USA company specialized in advocacy and public affairs. A change of priorities on his end leads to the joint venture. We don't have the ability to push the product as it would require: our offices are EU-based startup is focused in the US/commonwealth markets.

Financing

Bootstrapped

Bootstrapped. Self-funded, no outstanding loans or debts.

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Online advocacy engagement SaaS tool for engaging supporters and reaching lawmakers

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