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SaaS Startup United States
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Email marketing tool: low churn, infra tool, long billing cycles. WITH officers (0 time required)

P&L Documents (1)Supporting files (2)
Asking Price
$1.1M
Multiples
1.7x profit 1.3x revenue
Annual Growth Rate
+7%
TTM Revenue
$917.1k
Profit
$696.1k
Last Month's Revenue
$29.9k
Profit
$9.9k

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United States

Email marketing tool: low churn, infra tool, long billing cycles. WITH officers (0 time required)

Email marketing tool (aka customer communication) built for SaaS companies. ✅ 57% profit margin without officers ✅ But officers running the company means 0 involvement needed from the owners. ✅ Email tool = infrastructure tool → low churn, long billing cycles, hard to replace, etc. Good company to hold long-term The tool allows companies to: - Send targeted emails based on user actions/behaviour (sign-ups, purchases, activity) - Build automated workflows to nurture leads and onboard users - Segment audiences for more personalized messaging - Improve conversion, retention, and overall customer lifecycle value In short, the tool helps customers turn user behavior into automated revenue, without needing complex technical setup.
Asking Price
$1.1M
Multiples
1.7x profit 1.3x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
For an existing tech company, acquiring this product replaces a big P&L cost (your email tool) with a cash-producing asset. - You’d be getting emails at a very good price - You’d grow into bigger tiers at cost -While cash-flowing - Not to mention a possible synergy when it comes to growing the business Since it’s infrastructure tool, the game is stacked in the owners’ favour: - In-built expansion revenue → companies grow, their email lists grow - Lower churn/higher retention with the same amount of effort as running another company. - Long billing cycles. - Good cash flow when yearly plans are purchased. The business is cash flowing and doesn’t require a ton. - We do spend ~$7.8k/mo on officer salaries. This makes us distant owners whose time is not required to run the company. The officers are great talent, high-agency people.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$917.1k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$696.1k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$29.9k last month gross revenue
Last Months Profit
Total net profit last month.
$9.9k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
101-250 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$376.4k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+7% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
3-5% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
June 2020
Team Size
Small (2-20)
Business Model
  • Services
  • Subscription
  • Business-to-business (B2B)
Tech Stack
  • React
  • Node.js
  • PostgreSQL
  • AWS Lambda (or Serveless)
Growth Opportunities
  • Improve conversion rates
  • Focus on SEO
  • Expand to new markets
  • Increase content marketing
  • New product features
  • Increase digital marketing
  • Hire a sales team
- We haven’t really focused on this company since August 2025, as we shifted our attention to a new venture doing $43k MRR, so a fresh wave of actions would quickly make the %s go up.
Competitors
  • Omnisend
  • Brevo
  • ActiveCampaign
  • Klaviyo
  • Mailchimp
Key Assets
  • Website
  • Domain
  • Codebase
  • Brand
  • Customers
  • Everything needed to run the business
Acquisition details
Selling Reasoning
  • Lack of time
  • Starting a new venture
Reason why we’re selling: we’ve hit another goldmine in another SaaS that went from $9k to $43k MRR in 1.5mo (https://drive.google.com/file/d/1nV1casbXK8aUCIzBNH9VrR0l6xePKkiX/view) so we’ve gone all in developing+focusing on that. We’ve neglected this company ever since
Financing
  • Bootstrapped
Verified business
Business address and incorporation certificate verified (US entities only).

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