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Ecommerce Startup United States
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Ecommerce and Amazon store with 6K subscribers selling family products

P&L Documents (3)Supporting files (2)
Asking Price
$210k
Multiples
2.7x profit
The asking price divided by TTM net profit.
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0.5x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
+7%
TTM Revenue
$452k
Profit
$77k
Last Month's Revenue
$54k
Profit
$5k

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United States

Ecommerce and Amazon store with 6K subscribers selling family products

Successful eCommerce business with more than 10 years of sales on the website, Amazon and internationally. Established, secure supply chain with branding and marketing materials; including a 100m view Facebook video. The business can be stand-alone, expanded, or integrated into another complementary product line. Most sales are on Amazon and website traffic images are attached. Real-time Google data can be provided in the data room during the deal. We've had zero liability issues in 15+ years.
Asking Price
$210k
Multiples
2.7x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.5x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Asking price includes patent, trademarks, inventory and warehousing system, all media, branding and marketing IP, website, introductions to international distributors, subscriber list, introduction to our factory in china. Asking price is based on the following factors: Rapid growth and integration with complimentary product brands Two trademarks and a patent A valuable domain that is brand recognizable Possession of intellectual property, including 50+ videos, hundreds of images, social media channels, social media influencers and videos with millions of views. Inventory depending on the amount.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$452k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$77k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$54k last month gross revenue
Last Months Profit
Total net profit last month.
$5k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
-
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+7% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
- SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
- Total Value of Inventory
Company overview
Date Founded
June 2008
Team Size
Small (2-20)
Business Model
B2C selling on our website and on Amazon.com We have distributors in 4 countries. We manufacture the product in China and maintain a small warehouse in Arizona. We have worked with the same factory for 10+ years. Easy to relocate to your base area. Will provide training if necessary. Streamlined 1-2 person operation of about 20 hrs/wk with a salary.
Tech Stack
Amazon
Growth Opportunities
  • Expand to new markets
  • Social media marketing
  • New product features
  • Add new product features
Huge international growth opportunity. Growth opportunity to drive manufacturing efficiencies and reduce manufacturing costs. Scale of sales in the USA can also be increased with enhanced digital marketing. Additional products can be added to the line or the line can be integrated into other kid/child product lines/sales.
Competitors
  • Baby Jogger
Key Assets
  • Brand
  • Marketing materials
  • Customers
  • Website
  • Social media accounts
  • Domain
  • Codebase and IP
Acquisition details
Selling Reasoning
  • Retirement
I have been running the business for 10+ years. The business is at a stage that needs someone who can build or integrate growth for the company. The brand is solid with a lot of successful social media that drives consistent sales. But time to move on.
Financing
No debt and no financing raised. 100% equity ownership by the founders.

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