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Shopify App Startup United States
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No-Code Shopify Product Options SaaS (Built For Shopify) - Category Leader, $112k ARR, 89% Margin

P&L Documents (1)Supporting files (3)
Asking Price
$540k
Multiples
6.3x profit 5.3x revenue
Annual Growth Rate
+70%
TTM Revenue
$101.1k
Profit
$86.3k
Last Month's Revenue
$9.7k
Profit
$8.5k

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Shopify App startup United States

No-Code Shopify Product Options SaaS (Built For Shopify) - Category Leader, $112k ARR, 89% Margin

This SaaS Shopify app lets merchants sell customizable products without Shopify's 100-variant limit. Add text fields, swatches, file uploads, dropdowns, conditional logic, and price add-ons - no code needed. Bootstrapped, profitable, and simple to run with a small AI-assisted team. One of the leading apps in Shopify's product options category, with 714 merchants across 40+ countries paying every month to power product pages Shopify can't handle out of the box. Also integrates with Shopify Sidekick and ships an MCP server - merchants configure options by talking to an AI agent. Almost nobody in this category has built that yet. Key Highlights ✅ Category leader - Built for Shopify certified, priority placement no competitor can buy ✅ $101,136 TTM revenue, $86,342 TTM profit ✅ $9,683 last month revenue, $8,459 profit, 90% margins ✅ $112,475 ARR, 714 paying merchants ✅ Top 10 merchants are just 4.1% of revenue - no concentration risk ✅ Almost zero marketing spend - growth levers untouched
Asking Price
$540k
Multiples
6.3x profit 5.3x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The business generates $9,683 in MRR at almost 90% net margins, with operating costs under $950/month. ARR sits at $112K, growing 70% annually through organic channels alone. At 6.3x TTM SDE - or 5.3x on the July run rate - the price reflects growth the trailing numbers understate. The Built for Shopify badge, held by less than 1% of apps in the store, reinforces the case for a premium multiple. It signals trust and unlocks priority placement no app can buy its way into. Churn runs ~8% per billing cycle, normal for a $13/mo self-serve app, and it's improving every half: 9.3% → 8.0% → 7.5%. Of merchants paying in July 2025, 57.8% were still paying a year later. All figures reconcile line-by-line to the Shopify Partner payment export, available in the data room.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $101.1k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $86.3k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $9.7k last month gross revenue
Last Months Profit
Total net profit last month.
 $8.5k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$116.2k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+70% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
0-1% upwards Churn Rate
Company overview
Date Founded
October 2023
Team Size
Small (2-20)
Business Model
  • Ecosystem
  • Business-to-business (B2B)
  • Subscription
  • Freemium
Tech Stack
  • Node.js
  • React
  • PostgreSQL
Growth Opportunities
  • Increase content marketing
  • Increase digital marketing
  • Social media marketing
  • Focus on SEO
Competitors
  • Globo Product Options
  • GLO Color Swatch Variant Image
  • Swatch King
  • Easify Product Options Variant
Key Assets
  • Copyright
  • Marketing materials
  • Domain
  • Intellectual property
  • Social media accounts
  • Website
  • Codebase
  • Customers
  • Brand
Acquisition details
Selling Reasoning
  • Lack of time
Financing
  • Bootstrapped

Seller details

Startup details

Data room

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