Profitable AI Proposal SaaS Helping Agencies Close Deals Faster | $17.4K TTM Revenue

This is an AI-powered proposal platform built for agencies and service businesses to create, send, track and close proposals from one place. Users can generate proposals with AI, create branded documents, track engagement, collect e-signatures, manage revision requests and accept payments. The product is fully built and already validated with paying customers. It has received very limited marketing attention in recent months as we shifted our focus toward our agency and a new SaaS venture, leaving a clear opportunity for a new owner to reaccelerate growth through distribution, reactivation and pricing optimization. ✅ $17.4K TTM gross revenue and $11.6K net profit ✅ $835 current MRR / ~$10.0K ARR with 29 active subscribers ✅ 400+ historical trials ✅ AI proposal generation from transcripts or existing websites ✅ E-signatures, payments, revision requests, analytics, templates, custom domains and media library ✅ Lean B2B SaaS with limited day-to-day operational requirements ✅ Existing SEO traction plus proven LinkedIn/influencer, outbound and annual-plan acquisition playbooks ✅ Customer database, marketing assets, codebase, brand and domain included The main opportunity is distribution. A new owner could reactivate previous users and leads, continue scaling SEO, restart influencer and outbound campaigns, optimize pricing, and improve onboarding and conversion without needing to rebuild the core product.

Asking Price

$39k

Multiples

Asking Price Reasoning

The $39K asking price reflects the business’s historical revenue, recurring customer base, lean operating structure, and the value of a fully built and transferable SaaS product. Recent performance has declined as we shifted our attention away from marketing and growth, which is already reflected in the asking price. The acquisition includes the complete codebase, brand, domain, customer database, marketing assets and existing acquisition playbooks, with clear upside for a buyer willing to reinvest in distribution.

$21.2k last 12 months gross revenue

$11.6k last 12 months net profit

$1.5k last month gross revenue

$1k last month net profit

10-50 Customers

$11.7k ARR

-51% Annual Growth Rate

10%+ downwards Churn Rate

Date Founded

April 2025

Team Size

Small (2-20)

Business Model

Subscription
Business-to-business (B2B)

B2B SaaS sold through recurring monthly and annual subscriptions. Customers pay for access to a proposal creation and management platform including e-signature, payment, tracking, and client interaction features. Revenue is primarily recurring software subscription revenue, with no meaningful services component.

Tech Stack

Webflow
Stripe
PostgreSQL
MCP
Mintlify
NextJS
Supabase

Built with Next.js and Supabase, with PostgreSQL as the underlying database. Stripe powers subscription billing and payments, while the marketing website is built with Webflow. The product also includes a public REST API and MCP integration for AI agents.

Growth Opportunities

Increase digital marketing
Increase content marketing
Increase pricing
Expand to new markets
Improve conversion rates
Social media marketing
Focus on SEO

The largest growth opportunity is distribution. The product has already been validated with paying customers, but received very limited marketing attention in recent months as the founders shifted focus to other businesses. Historically, customer acquisition worked through SEO, LinkedIn influencer partnerships, outbound campaigns and annual-plan offers. A new owner could reactivate previous users and leads, continue scaling SEO, restart influencer and outbound campaigns, test paid distribution, increase pricing, and improve onboarding and trial-to-paid conversion. The core product is already built, so the main opportunity is execution on growth rather than rebuilding the platform.

Competitors

Pandadoc
Proposify
Qwilr
Better Proposals
GetAccept

Key Assets

Website
Codebase
Domain
Social media accounts
Brand
Marketing materials
Customer database

Selling Reasoning

Starting a new venture
Lack of time

We’re shifting our focus toward our agency and a new SaaS venture, and no longer have the bandwidth to actively grow this business. The product is fully built, generates recurring revenue and requires limited day-to-day involvement, but we believe it would perform significantly better under an owner focused on distribution and growth. We’re looking for a straightforward acquisition and are happy to provide reasonable transition support to ensure a smooth handoff.

Financing

Bootstrapped

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Profitable AI Proposal SaaS Helping Agencies Close Deals Faster | $17.4K TTM Revenue

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