Preschool learning app (ages 2 to 7): games, video, podcasts and storybooks in one product

A profitable preschool learning app for children ages 2–7 that combines games, videos, podcasts, and storybooks in one product. The platform offers more than 500 learning activities across 15 languages, supported by proprietary educational content and original characters. With over 5 million downloads and 10,400+ paying subscribers, the business generated $432K in gross sales and approximately $304K in operating profit over the last 12 months, with subscriber acquisition driven entirely through organic channels for the past three years. Key Highlights ✅ $432K TTM gross sales with approximately $304K in operating profit after store fees and running costs ✅ 10,400+ paying subscribers with 78% of revenue generated from renewals ✅ 5M+ lifetime downloads and a 4.6-star app rating ✅ 500+ activities across 15 languages with games, videos, podcasts, and storybooks ✅ 100% proprietary content library, original characters, and trademarks across five jurisdictions ✅ Asset sale includes iOS and Android apps, Unity source code, subscriber base, six additional play-pretend worlds, and 60–90 days of transition support

Asking Price

$1.2M

Multiples

Asking Price Reasoning

About 3.9x trailing operating profit and 2.8x gross sales. Revenue is 100% organic with zero paid acquisition, so a buyer with a marketing engine or an existing kids audience is buying untapped upside, not a saturated funnel. Included: full source code, a 500+ activity content library, original characters, registered trademarks in five jurisdictions and 10,000+ paying subscribers, mostly on annual plans.

$431.6k last 12 months gross revenue

$303.5k last 12 months net profit

$38.1k last month gross revenue

$27.5k last month net profit

5M Total Downloads

50K-100K MAU

4.6 App Store Rating

-26% Annual Growth Rate

9% User stickiness (DAU/MAU)

5,000+ Paying Users

Date Founded

March 2020

Team Size

Small (2-20)

Business Model

Business-to-consumer (B2C)
Subscription
Direct-to-consumers (DTC)

Tech Stack

C#
Unity
iOS
Android
Firebase Crashlytics

Growth Opportunities

Increase digital marketing
Expand to new markets
New product features
Social media marketing

Paid user acquisition has never been tried: 100% of revenue is organic and the US funnel already converts 3.6% of installs to paid subscribers, 1.7x the education-app median. Android is under-monetized at about 8% of revenue. Bundling or cross-selling with an existing kids brand. The six play-pretend world games can ship as a standalone spin-off title. Four content formats (games, video, podcasts, storybooks) run in one Unity app, so a buyer with its own IP can publish through a finished container. Pricing is localized across 25 storefronts and has room to move.

Competitors

Kiddopia
Lingokids
ABCmouse
Khan Academy Kids
Sago Mini

Key Assets

Brand
Domain
Social media accounts
Unity source code and repositories
App Store and Google Play app records
Original characters with copyright registrations
Subscriber base
Documentation and 60 to 90 days of transition support
Content library: 500+ activities in 15 languages
Registered trademarks in the US EU UK Mexico and China

Selling Reasoning

Starting a new venture

The founders are focusing on new ventures and are divesting the app as a clean asset transaction: the app on both stores, its Unity source code, the content library, the characters, the trademarks and the subscriber base. No debt, no litigation, straightforward perimeter. The team that built it provides 60 to 90 days of transition support.

Financing

Angel investment
Venture capital

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Preschool learning app (ages 2 to 7): games, video, podcasts and storybooks in one product

Seller details

Startup details

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