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Ecommerce Startup Germany
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Growing EU-based running goods retailer doing $21M+ in sales from 2 e-commerce platforms

P&L Documents (1)Supporting files (3)
Asking Price
$9.3M
Multiples
11.3x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.4x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
+10%
TTM Revenue
$26.1M
Profit
$819.9k
Last Month's Revenue
$1.7M
Profit
$-91k

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Ecommerce startup Germany

Growing EU-based running goods retailer doing $21M+ in sales from 2 e-commerce platforms

A comprehensive multi-channel retail platform that specializes in offering high-quality running shoes, apparel, and accessories aimed at runners of all levels. The service provides an extensive selection of performance-enhancing products, ensuring that customers can find everything they need to support their running journey. With a focus on quality and performance, the platform seeks to meet the diverse needs of the running community, offering products that combine style, comfort, and innovative technology. Through an easy to navigate online store, the platform ensures a seamless shopping experience for running enthusiasts.
Asking Price
$9.3M
Multiples
11.3x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.4x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Ideal Buyer Profile ● Strategic Buyer: A company looking to establish a strong foothold in the running retail market. ● Private Equity: A group with experience scaling e-commerce and omnichannel retail operations. ● Industry Expert: A buyer with experience in international retail expansion.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $26.1M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $819.9k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $1.7M last month gross revenue
Last Months Profit
Total net profit last month.
 $-91k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
-
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+10% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
- SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
- Total Value of Inventory
Web traffic by Google Analytics
Company overview
Date Founded
August 2012
Team Size
Medium (21-100)
Business Model
  • Ecommerce
  • Business-to-consumer (B2C)
Tech Stack
  • Wordpress
Growth Opportunities
  • Expand to new markets
  • Improve conversion rates
  • Increase pricing
  • Social media marketing
  • New product features
● International Expansion: Entering new markets, starting with Bulgaria. ● Improved Digital Marketing: Leveraging SEO, influencer partnerships, and performance marketing. ● Optimized Customer Retention: Enhancing loyalty programs to increase repeat purchases. ● Supply Chain Optimization: Leveraging bulk purchasing and regional distribution hubs. ● Product Line Expansion: Introduction of exclusive product lines and high-margin accessories.
Competitors
  • Other Running Stores
Key Assets
  • Website
  • Marketing materials
  • Inventory
  • Brand
  • Social media accounts
Acquisition details
Selling Reasoning
  • Starting a new venture
Owner seeks new challenges and wishes to reduce personal risk exposure.
Financing
  • Bootstrapped

Seller details

Startup details

Data room

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