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SaaS Startup Australia
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Personal analytics platform - helping users track all aspects of their lives to improve wellbeing

P&L Documents (1)
Asking Price
$495k
Multiples
5.0x profit
The asking price divided by TTM net profit.
Learn more about multiples
4.2x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+0%
TTM Revenue
$118k
Profit
$100k
Last Month's Revenue
$9.9k
Profit
$8.5k

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Australia

Personal analytics platform - helping users track all aspects of their lives to improve wellbeing

A comprehensive personal analytics platform that helps users track health signals, habits, activities, and life events in one place. The platform brings together automated data from connected services with flexible manual tracking, allowing users to identify patterns and correlations across areas such as sleep, exercise, mood, productivity, and everyday behaviors. These insights help users better understand their routines and make more informed decisions about their wellbeing and personal goals. Key Highlights ✅ Personal analytics platform for health, habits, activities, and life-event tracking ✅ Identifies patterns and correlations across sleep, exercise, mood, productivity, and other data ✅ Integrates with multiple third-party services to automate personal data collection ✅ Supports extensive manual tracking for customized self-monitoring ✅ Available through native iOS and Android apps, a web application, and developer API ✅ Serves an engaged audience focused on wellness, self-tracking, and personal improvement
Asking Price
$495k
Multiples
5.0x profit
The asking price divided by TTM net profit.
Learn more about multiples
4.2x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Based on industry-standard multiples of 5x for businesses in our sector and comparable sales here, our valuation is in line with current market trends. We also think there's a huge potential for a driven, marketing-savvy team to aggressively grow the user base — we've built a solid, broad platform, but left a lot on the table in terms of marketing and reach.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$118k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$100k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$9.9k last month gross revenue
Last Months Profit
Total net profit last month.
$8.5k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$105.1k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
5-10% stable Churn Rate
Company overview
Date Founded
June 2013
Team Size
Small (2-20)
Business Model
  • Subscription
  • Business-to-consumer (B2C)
Tech Stack
  • Kotlin
  • Swift
  • Stripe
  • Django
  • Python
  • MySQL
  • Linux
Growth Opportunities
  • New product features
  • Increase pricing
  • Social media marketing
  • Expand to new markets
  • Improve conversion rates
  • Increase digital marketing
Competitors
  • Gyroscope
  • Guava Health
  • Bearable
  • Zenobase
Key Assets
  • Brand
  • Domain
  • Intellectual property
  • Customers
  • Codebase
  • Website
  • Mobile application
Acquisition details
Selling Reasoning
  • Lifestyle change
  • Health reasons
Financing
  • Bootstrapped

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