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Shopify App Startup United Arab Emirates
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Shopify app for merchants to track multiple Facebook pixels and conversion events

P&L Documents (1)Supporting files (1)
Asking Price
$250k
Multiples
3.9x profit
The asking price divided by TTM net profit.
Learn more about multiples
3.7x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
-10%
TTM Revenue
$67k
Profit
$63.4k
Last Month's Revenue
$5.3k
Profit
$4.8k

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United Arab Emirates

Shopify app for merchants to track multiple Facebook pixels and conversion events

A Shopify app for store owners that installs and manages multiple Facebook pixels and the Meta conversion API. It helps merchants track events accurately, sync data from their store, and improve ad optimization without coding or technical setup. The app is designed for Shopify sellers who want better event tracking, more complete data, and easier Facebook ad performance measurement. Key Highlights ✅ Shopify app with recurring revenue and about $65K ARR ✅ Very low overhead ✅ 251–500 customers and a straightforward solo-run operation ✅ Solves a real pain point for merchants running Facebook and Instagram ads ✅ Clear upside through new features, content marketing, paid acquisition, and new markets ✅ Strong fit for a buyer with a Shopify, ecommerce, or marketing software portfolio
Asking Price
$250k
Multiples
3.9x profit
The asking price divided by TTM net profit.
Learn more about multiples
3.7x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Honestly, I barely touch it. It's built to run with minimal input. I don’t handle support myself, everything is automated. I don’t ship new features anymore and haven’t touched the code in months. It just runs, bring in revenue, and I check metrics from time to time. I'm focus on a new project that takes me a lot of time to run.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$67k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$63.4k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$5.3k last month gross revenue
Last Months Profit
Total net profit last month.
$4.8k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
251-500 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$65k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-10% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
5-10% stable Churn Rate
Company overview
Date Founded
January 2022
Team Size
Just me (1)
Business Model
  • Business-to-business (B2B)
  • Ecommerce
  • Shopify app
Tech Stack
  • React
  • remix
Growth Opportunities
  • New product features
  • Increase content marketing
  • Increase digital marketing
  • Improve conversion rates
  • Expand to new markets
Competitors
  • Wetracked
  • triplewhale
Key Assets
  • Codebase
  • Domain
  • Social media accounts
Acquisition details
Selling Reasoning
  • Lifestyle change
  • Lack of time
Financing
  • Bootstrapped

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