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Agency Startup United Kingdom
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Retainer-Based Global PR Agency — $1.17M TTM Revenue, $175K Profit, 37% Growth

P&L Documents (4)Supporting files (4)
Asking Price
$1.3M
Multiples
7.1x profit 1.1x revenue
Annual Growth Rate
+37%
TTM Revenue
$1.2M
Profit
$175.7k
Last Month's Revenue
$95.7k
Profit
$14.4k

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United Kingdom

Retainer-Based Global PR Agency — $1.17M TTM Revenue, $175K Profit, 37% Growth

This fast-growing UK-based boutique PR agency delivers global campaigns with recurring retainers from international clients, many have been on retainer 5+ years, some 10-15 years! Known for hospitality expertise and standout events, it elevates brand visibility and media coverage across major markets. Operating since 2011 and fully bootstrapped, it runs lean with streamlined ops and clear playbooks. Buyers gain a reputable brand, sticky subscription revenue, and clear paths to scale. Massive opportunity for growth through SEO and social media marketing. Key Highlights ✅ $1.17M TTM revenue, $175K TTM profit, $1.04M ARR, 37% YoY growth ✅ 10-15 active clients; most on 5,10, some 15 year retainers ✅ Campaigns and events across Manchester, London, Ibiza—and beyond ✅ Predictable B2B retainer model; bootstrapped with healthy margins ✅ Clear growth levers: hire sales, ramp content marketing, focus on SEO ✅ Lean team, documented processes, Stripe billing for smooth ops
Asking Price
$1.3M
Multiples
7.1x profit 1.1x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Asking price reflects recurring retainers and growth profile. Price ≈ ARR × 1.2x (also ≈ TTM Rev × 1.07x); implies ~7.1x TTM profit (~$176k) at ~15% net margin. Supported by 37% YoY growth, multi‑year client retention (low churn), and Stripe-billed cash flows. Multiple aligns with typical ranges for retainer-based PR/agency firms at this scale and trajectory.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$1.2M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$175.7k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$95.7k last month gross revenue
Last Months Profit
Total net profit last month.
$14.4k last month net profit
Customer metrics
Active Clients
The number of clients currently under active contract.
10-50 Active Clients
Avg Contract Value
The average revenue value of a client contract.
- Avg Contract Value
Client Retention Rate
The percentage of clients retained over the last 12 months.
- Client Retention Rate
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+37% Annual Growth Rate
Top Customer Location
The top one or two countries by client concentration.
- Top Customer Location
Top Client Concentration
The percentage of revenue coming from the largest client.
- Top Client Concentration
Company overview
Date Founded
October 2011
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
  • Subscription
  • Advertising
Tech Stack
  • Stripe
  • AngularJS
Growth Opportunities
  • Hire a sales team
  • Increase content marketing
  • Focus on SEO
Competitors
  • Weber Shandwick
  • FGS Global
  • J/PR UK
  • Prohibition PR
Key Assets
  • Domain
  • Intellectual property
  • Marketing materials
  • Trade names
  • Customers
Acquisition details
Selling Reasoning
  • Lifestyle change
Financing
  • Bootstrapped

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