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SaaS Startup United Kingdom
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17-Year WordPress Business | 33K Email List | 125 Annual Subscribers ($39–$349/yr) | 18.5K Users

P&L Documents (1)Supporting files (5)
Asking Price
$14k
Multiples
1.0x profit
The asking price divided by TTM net profit.
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1.1x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
+0%
TTM Revenue
$13.3k
Profit
$13.5k
Last Month's Revenue
$832
Profit
$790

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United Kingdom

17-Year WordPress Business | 33K Email List | 125 Annual Subscribers ($39–$349/yr) | 18.5K Users

Established in 2009, this WordPress software business provides professionally developed themes, plugins, directory solutions, and website-building tools to customers worldwide. The portfolio includes mature WordPress products serving travel, hospitality, food service, directory, and other business markets. Its products help customers create flexible, professional websites without extensive coding knowledge. 17-Year WordPress Business | 33K Email List | 125 Annual Subscribers ($39–$349/yr) | 18.5K Product Users The acquisition includes the mature software products, complete source code, domains, customer relationships, Google Analytics data, and assets associated with its AppSumo and ThemeForest distribution channels, subject to the platforms’ transfer requirements. This is an established digital asset with low fixed operating costs and considerable scope for a buyer with the time and resources to actively market and develop it. KEY HIGHLIGHTS ✅ Operating since 2009 ✅ 125 live recurring revenue ✅ 5,175 yearly recurring ✅ Approximately 33,000 email subscribers ✅ Mature portfolio of WordPress themes, plugins, directory tools, and website-building products ✅ High domain authority ✅ Established sales history through AppSumo and ThemeForest ✅ Only approximately $15 per month in core hosting costs ✅ Auto-renewal issue recently identified and corrected ✅ Significant opportunities to reactivate previous sales channels and rebuild recurring revenue REVENUE AND RECENT PERFORMANCE The business generated approximately $13,000 in revenue during the last 12 months. In September 2026, the owner discovered that an error in the subscription code had prevented eligible customers from being automatically rebilled for more than a year. The issue was difficult to identify because revenue from new customer sales continued to mask the loss of renewals. The code has now been corrected. At the time of listing, the business has generated $796 in September revenue. The business also previously generated approximately $300–$500 per month through AppSumo. This sales channel is currently inactive because the owner has not had sufficient time to manage or promote it. REASON FOR SELLING The owner operates other companies that now require the majority of his time and attention. As a result, this business has not received the consistent marketing, product development, or distribution effort needed to reach its potential. The sale will allow a new owner to focus on reactivating the existing audience, rebuilding recurring revenue, and growing the established product portfolio. GROWTH OPPORTUNITIES • Monitor and optimise subscription renewals following the recent rebilling fix • Reactivate and expand the AppSumo sales channel • Re-engage the approximately 33,000-person email database • Improve free-to-paid upgrade funnels and product bundling • Introduce updated annual and lifetime pricing options • Cross-sell products to more than 45,000 historical customers • Increase content marketing, SEO, partnerships, and affiliate activity • Develop additional directory add-ons and Gutenberg-based products • Refresh and promote the existing ThemeForest portfolio
Asking Price
$14k
Multiples
1.0x profit
The asking price divided by TTM net profit.
Learn more about multiples
1.1x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The $15,000 asking price is approximately 1.3× the business’s $13,000 trailing 12-month revenue. The sale includes established WordPress products, full source code, domains, customer relationships, Google Analytics history, a 33,000-subscriber email list, and AppSumo and ThemeForest distribution assets. Many customers originally bought one-time theme plans. I’ve since created 10 add-ons that could be offered to those customers, alongside a potential hosted solution. There are also opportunities to recover existing revenue: a coding error that blocked automatic subscription renewals for over a year was identified and fixed in September 2026. Revenue has reached $796 so far this month. AppSumo previously generated $300–$500 per month but is currently inactive because my focus has shifted to other businesses. With hosting costs of approximately $15 per month, a buyer would acquire a low-overhead software portfolio with several specific ways to grow revenue.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$13.3k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$13.5k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$832 last month gross revenue
Last Months Profit
Total net profit last month.
$790 last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
5,000+ Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$0 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
10%+ stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
August 2009
Team Size
Just me (1)
Business Model
  • Business-to-business (B2B)
Tech Stack
  • PHP
Growth Opportunities
  • New product features
Competitors
  • hivepress.io
Key Assets
  • Codebase
  • Customers
  • Domain
Acquisition details
Selling Reasoning
  • Lack of time
  • Partner or family needs
Financing
  • Bootstrapped

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