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SaaS Startup United States
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Daily Curated Social Content SaaS Powering 9.9M+ Posts for 26,000+ Small Businesses

P&L Documents (1)Supporting files (2)
Asking Price
$3.3M
Multiples
85.5x profit 2.5x revenue
Annual Growth Rate
+5%
TTM Revenue
$1.3M
Profit
$38k
Last Month's Revenue
$141k
Profit
$5.2k

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United States

Daily Curated Social Content SaaS Powering 9.9M+ Posts for 26,000+ Small Businesses

Subscription SaaS product that solves the single biggest pain point in small-business social media marketing: knowing what to post. Every weekday, subscribers receive 5 hand-curated, ready-to-post articles chosen by human editors across 20+ industry verticals (real estate, fitness, legal, home services, retail, and more), eliminating the need for SMBs to create or source content themselves. The product is more than a content feed — it's a lightweight automation layer for social presence: SmartPost auto-publishes to Facebook, LinkedIn, and other channels at optimal times based on follower activity; 1-click posting pushes content across Facebook, X, LinkedIn, Google Business Profile, and Pinterest simultaneously; and AI Content Builder that generates custom AI content on top of the curated feed. Real-time reputation/review monitoring is bundled in. Business model: B2C/B2B SaaS, low-price recurring subscription ($2.99/mo or $24/yr per current pricing), making it highly land-and-expand friendly and easy to upsell into broader digital-marketing-services stack (paid ads, ecommerce, franchise/enterprise offerings). Traction: 26,000+ active subscribers, 9.9M+ client posts delivered through the platform, 43,000+ digital connections managed. Built on 25+ years of digital-marketing operating history, with proven retention across thousands of small-business and franchise customers. Growth opportunities for an acquirer: bundle into an existing social-management or martech suite (Hootsuite/Buffer/Sprout-style players, local-marketing platforms, or franchise software providers); raise price points given low current ARPU; expand verticals beyond the current 20+; deepen the AI generative layer; or use the subscriber base as a wedge into company's higher-ticket ad-management services. Key assets: branded domain/product , 25 years of curated-content workflows and editorial relationships, proprietary SmartPost scheduling logic, AI integration, and an existing paying SMB subscriber base.
Asking Price
$3.3M
Multiples
85.5x profit 2.5x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Based on 5-10x Saas multiples, and the existence of 1.5MM in current revenue, the risk of acquiring the business is low. The projections of the new AI content products applied to a 25,000 subscriber base, with conservative adoption rates, indicate a valuation in the 5-8MM range in less than 12 months.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$1.3M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$38k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$141k last month gross revenue
Last Months Profit
Total net profit last month.
$5.2k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
51-100 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$950k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+5% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
5-10% stable Churn Rate
Company overview
Date Founded
September 1999
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
  • Channel
Software licenses for channel partners Commission based on DIY advertising for small business clients
Tech Stack
  • SQL
  • JavaScript
  • Apache
  • LAMP
  • Shopify
  • ASP.NET
  • PHP
  • CSS
  • MySQL
  • jQuery
Oauth for APIS to Meta, Google, Gemini and others
Growth Opportunities
  • Increase digital marketing
  • Increase content marketing
  • Hire a sales team
Competitors
  • Digital Advertising Agencies
  • In-house marketers
Key Assets
  • Brand
  • Customers
  • Codebase
  • Marketing materials
  • Intellectual property
  • Website
  • Domain
  • Trade names
  • Social media accounts
Acquisition details
Selling Reasoning
  • Other
The existing management team is looking for new ownership to support the growth plan.
Financing
  • Venture capital
  • Bootstrapped
Verified business
Business address and incorporation certificate verified (US entities only).

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