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SaaS Startup Australia
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Minimal Phone OS That Help Consumers Reduce Screen Time

Recast financialsP&L Documents (1)
Asking Price
$60k
Multiples
7.2x profit 0.7x revenue
Annual Growth Rate
+26270.17%
TTM Revenue
$90.1k
Profit
$8.3k
Last Month's Revenue
$518
Profit
$-178

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Australia

Minimal Phone OS That Help Consumers Reduce Screen Time

This software delivers a minimalist smartphone OS that helps people cut screen time and stay present. With mindful friction and a beautiful, distraction-free interface, it keeps essentials handy while curbing endless scrolling. It's easy to operate with a small team, and enjoys strong goodwill among design-focused users. The owners are shifting to a hardware venture, creating a rare chance to acquire proven traction at an accessible price. Since transitioning to subscriptions in mid-2025, recurring revenue has been steadily increasing, with early signs of strong retention and conversion from the existing user base Key Highlights ✅ $161k TTM revenue, $36k TTM profit; $500k+ lifetime revenue; $43k ARR ✅ 16,000+ paying customers to date and an 87,000+ email list ready to scale ✅ Recognized for beautiful design (featured on UX Collective) ✅ Lean, bootstrapped operations; Stripe billing; native iOS & Android apps ✅ Clear growth levers: SEO, content, paid/social, new features, CRO ✅ Global product with rising demand for digital wellness ✅ Straightforward handover
Asking Price
$60k
Multiples
7.2x profit 0.7x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Profit margins are likely to be substantially higher for a buyer as we invested heavily in marketing, product development for growth and those costs are non-recurring. Our app has very high historical one-off revenue and modest but rapidly growing recurring revenue as we switched to subscriptions from July 2025. We believe the app has high organic growth potential with an owner with more time, and as it is a VERY sticky app that acts as the conduit for most actions on a phone, it has potential to be an omni-app. Note: ARR ramped within the past 12 months, so YoY growth is not yet reflected. Monthly growth trends and revenue trajectory are available in the financials.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$90.1k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$8.3k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$518 last month gross revenue
Last Months Profit
Total net profit last month.
$-178 last month net profit
Customer metrics by
Customers
Total unique customers who have made a purchase.
500-999 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$25.5k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+26270.17% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
5-10% downwards Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
November 2023
Team Size
Small (2-20)
Business Model
  • Business-to-consumer (B2C)
  • Subscription
Tech Stack
  • Stripe
  • Kotlin
  • Swift
  • Amazon Web Services
Growth Opportunities
  • Increase digital marketing
  • New product features
  • Increase content marketing
  • Social media marketing
  • Improve conversion rates
  • Focus on SEO
Competitors
  • Blank Spaces
  • Dumb Phone
Key Assets
  • Customers
  • Intellectual property
  • Trademarks
  • Social media accounts
  • Codebase
  • Mobile application
  • Domain
  • Website
  • Trade names
  • Marketing materials
  • Copyright
  • Brand
Acquisition details
Selling Reasoning
  • Lack of time
  • Starting a new venture
We no longer have time to grow this product as we are focused on a hardware product.
Financing
  • Bootstrapped
Connected metrics
Web and customer metrics with real-time accuracy.
Recast financials
Financials recast for clarity and standardized for easy assessment.

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