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SaaS Startup Netherlands
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White-Label Email Marketing SaaS — $400K TTM Revenue, 90% Retention, Franchise-Ready

P&L Documents (1)Supporting files (4)
Asking Price
$109k
Multiples
1.1x profit
The asking price divided by TTM net profit.
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0.3x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
+30%
TTM Revenue
$400k
Profit
$100k
Last Month's Revenue
$40k
Profit
$10k

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Netherlands

White-Label Email Marketing SaaS — $400K TTM Revenue, 90% Retention, Franchise-Ready

This is a white-label email marketing and customer engagement platform built for franchises and agencies. It blends powerful campaign automation with a gamified Scratch Game and interactive eMagazine to grow databases, lift engagement, and keep customers coming back—under your own brand. Designed to scale, it supports plug-and-play use or a fully managed service, with enterprise-grade deliverability via SendGrid. The business shows strong fundamentals: $400k TTM revenue, $100k TTM profit, $280k ARR, ~30% growth, and 90% retention. Priced at $109k to enable a new owner to accelerate its next stage. Key Highlights ✅ Rebrandable platform you can resell as your own marketing suite ✅ Proven with 10–50 active customers and sticky retention ✅ Built-in Scratch Game and eMagazine that boost opt-ins, opens, and clicks ✅ Flexible B2B model: subscription, on-demand services, and pay-per-use ✅ Low-touch operations; small team runs it efficiently ✅ Recurring revenue plus upsellable managed implementation ✅ Clear growth levers: new markets, digital ads, social, features, and CRO
Asking Price
$109k
Multiples
1.1x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.3x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
We’re asking $109.000 for a proven, revenue-generating marketing platform with built-in engagement tools and strong recurring income potential. The system is offered as a fully white-label solution, and is custom-built per organization. Each buyer becomes the full owner of their own branded platform. With a delivery time of 10–12 weeks, buyers gain access to a turnkey marketing asset ready to scale, with low overhead and high client retention (90%) as already demonstrated in its original use.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$400k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$100k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$40k last month gross revenue
Last Months Profit
Total net profit last month.
$10k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
10-50 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$280k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+30% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
3-5% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
October 2019
Team Size
Small (2-20)
Business Model
  • Multi-sided platform
  • On-Demand
  • Subscription
  • Business-to-business (B2B)
With our state-of-the-art marketing application we are able to serve many clients in different ways. Clients are monthly subscribed, ask on demand services or pay per usage. The model is flexible and can fit to your needs.
Tech Stack
  • PHP
  • Laravel
  • C and C++
  • Sendgrid
Growth Opportunities
  • Expand to new markets
  • Increase digital marketing
  • New product features
  • Improve conversion rates
  • Social media marketing
Competitors
  • Green Solutions
  • Garden Connect
  • GRS Retail
Key Assets
  • Intellectual property
  • Marketing platform B2B
Acquisition details
Selling Reasoning
  • Starting a new venture
  • Lifestyle change
Financing
  • Angel investment

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