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Shopify App Startup United States
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No-code Shopify A/B testing app for merchants to improve conversions

P&L Documents (1)
Asking Price
$69.1k
Multiples
2.0x profit
The asking price divided by TTM net profit.
Learn more about multiples
1.7x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+0%
TTM Revenue
$40.4k
Profit
$34.6k
Last Month's Revenue
$2.6k
Profit
$2.2k

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United States

No-code Shopify A/B testing app for merchants to improve conversions

This is a no-code Shopify app that helps merchants improve conversions by testing full store themes and important product page elements like titles, descriptions, images, and pricing. It also allows stores to schedule theme changes for promotions, giving buyers a practical tool with clear value for both optimization and campaign planning. The business has been live since 2020 with a proven track record, strong margins, and efficient customer acquisition. It has generated over $244k in revenue since late 2021, serves 90 paying merchants, and benefits from mostly organic installs, near-zero refunds, and very low operating costs. ✅ $40.4k TTM revenue, $34.6k TTM profit, 85% margins, and ~$32k ARR ✅ ~420 live installs, including 82 Shopify Plus stores ✅ 92% organic installs, reducing reliance on paid acquisition ✅ Churn improved from 16% to under 10% since April ✅ Differentiated offering beyond native Rollouts, including product and price testing ✅ Includes codebase, domain, website, knowledge base, and transition support ✅ Clear upside through higher-tier plans, App Store ads, and new testing features
Asking Price
$69.1k
Multiples
2.0x profit
The asking price divided by TTM net profit.
Learn more about multiples
1.7x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
$70k is ~2x TTM profit ($34.6k on $40.4k revenue, 85% margin), a conservative multiple for a 6-year-old Shopify app with 90 paying merchants, 92% organic installs and a 0% Shopify revenue share. The only cost is Heroku hosting. The price already reflects slower 2026 acquisition, while churn has improved to under 10%. Upside: cut hosting by $250+/mo, promote the $50–$200 tiers and focus on price testing, which Shopify’s native Rollouts don’t offer.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$40.4k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$34.6k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$2.6k last month gross revenue
Last Months Profit
Total net profit last month.
$2.2k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
51-100 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$32k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
5-10% downwards Churn Rate
Company overview
Date Founded
March 2020
Team Size
Just me (1)
Business Model
  • Freemium
  • Subscription
  • Business-to-business (B2B)
Tech Stack
  • Ruby
  • JavaScript
  • CSS
  • HTML
Growth Opportunities
  • Social media marketing
  • Increase pricing
  • New product features
  • Expand to new markets
  • Improve conversion rates
  • Focus on SEO
  • Increase content marketing
  • Increase digital marketing
Competitors
  • Other apps in the Shopify App Store.
Key Assets
  • Customers
  • Domain
  • Marketing materials
  • Intellectual property
  • Codebase
Acquisition details
Selling Reasoning
  • Lack of time
Financing
  • Bootstrapped

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