Original fitness product and brand asset sale — direct from its creator

I'm selling the original fitness product and brand I created, together with the website, domain, branding and product materials. I'm the sole owner and only seller of this product, and I'll introduce the buyer to my supplier and help with the handover. I'm asking $34,900, open to reasonable offers. This is a proposed purchase of the product and brand assets. The asking price reflects those assets and the opportunity for a new owner to develop them; it isn't a valuation supported by current earnings. No inventory is included, and the buyer will need to fund replenishment. About the business Time Me Timers is a compact, rechargeable timer for rest periods between gym sets. Most sales come through Amazon. My Shopify website, timemetimers.com, contributes a very small percentage. 2023 was the closest I came to giving it a full push. Amazon sales reached $54,031.55, even though I ran out of inventory that year too. Stock shortages have happened every year. Since 2024, I've mostly left it on autopilot: too little inventory, marketing spend, attention or testing of new ways to grow it. I'd like to find a buyer who can keep it stocked and actively develop the brand, potentially alongside an existing ecommerce or fitness-products business. I believe there is room to do more with it, but future growth isn't guaranteed. What the financial boxes mean Acquire labels the fields below as profit and calculates the multiples automatically. The figures entered are estimated Amazon contribution after refunds, Amazon charges and estimated product costs, before off-Amazon overhead. They are not verified whole-business net profit or SDE. The displayed multiple therefore doesn't establish a valuation of the product and brand assets. November 2025–October 2026: $25,807.09 gross Amazon sales, $23,408.29 after refunds and $2,007.38 estimated Amazon contribution. October alone: $2,278.86 gross sales and $657.24 estimated contribution. The boxes round to whole dollars. Shopify activity and off-Amazon costs are excluded. Amazon sales history — posted transaction reports 2023: $54,031.55 gross sales; $51,171.06 after refunds; about $7,486 estimated contribution. 2024: $37,572.22 gross sales; $34,590.79 after refunds; about $4,546 estimated contribution. 2025: $32,191.88 gross sales; $29,176.39 after refunds; about $3,795 estimated contribution. January–October 2026: $20,289.85 gross sales; $18,410.79 after refunds; about $1,147 estimated contribution. Ten months only. Costs use my estimate of $3.70 per unit plus $0.20 shipping, or $3.90 landed. No cost recovery is assumed for refunded units. Direct Amazon charges are assigned to the timer; remaining Amazon charges and credits are allocated by net-sales share for each calendar-year source period. The monthly financial statement explains the calculation. The growth field is the rounded 2024-to-2025 gross sales change (-14%), not a forecast. The older buyer brief uses Amazon Profit Analytics for 2026, which differs slightly from posted transactions; those figures are not additional sales. Older company P&L and summary attachments are not current timer-only results. Unreconciled 2022 figures are excluded. We'll agree the final asset schedule, support period, supplier arrangements and platform transfers during diligence. Specific IP rights will be confirmed; no patent or exclusive manufacturing right is represented. Updated November 10, 2026.