SaaS startup
United States
All-in-One Digital Cookbook for Busy Home Cooks
Asking Price
$15k
Multiples
15.0x revenue
The asking price divided by TTM gross revenue.Learn more about multiples
Asking Price Reasoning
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$1k
last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$0
last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$47
last month gross revenue
Last Months Profit
Total net profit last month.
$-55
last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
500-999
Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$500
ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+5%
Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
3-5% stable
Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
May 2012
Team Size
Small (2-20)
Business Model
- Subscription
- Business-to-consumer (B2C)
- Services
- freemium
Tech Stack
- React Native
- SQL
- Laravel
- PHP
Growth Opportunities
- Social media marketing
- New product features
- Focus on SEO
- Improve conversion rates
- Increase digital marketing
Competitors
- Big Oven
- Paprika App
Key Assets
- Mobile application
- Intellectual property
- Customers
- Copyright
- Social media accounts
- Trade names
- Brand
- Website
- Domain
- Patents
- web application
- ios app
- google play app
Acquisition details
Selling Reasoning
- Lifestyle change
- Lack of time
Financing
- Bootstrapped
Verified business
Business address and incorporation certificate verified (US entities only).