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All-in-One Digital Cookbook for Busy Home Cooks

P&L Documents (1)Supporting files (1)
Asking Price
$21k
Multiples
21.0x revenue
Annual Growth Rate
+5%
TTM Revenue
$1k
Profit
$0
Last Month's Revenue
$47
Profit
$-55

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United States

All-in-One Digital Cookbook for Busy Home Cooks

This digital recipe organizer and online family cookbook lets home cooks save, organize, and access all their recipes in one secure place on the web, iOS, and Android, turning scattered cards, notes, links, and screenshots into a searchable, always-available digital kitchen companion; users can manually enter recipes, import them from links, upload photos, or send recipes in to be added on their behalf, while a freemium model with optional subscription upgrades unlocks meal planning, grocery lists, recipe sharing, category organization, photo and video storage, and automatic ingredient recalculations based on serving size so that families no longer lose track of great recipes and everyday cooking becomes easier, more organized, and more connected. Key Highlights ✅ Digital recipe organizer and family cookbook accessible on web, iOS, and Android ✅ Central place to save, organize, and search all recipes anytime, anywhere ✅ Multiple ways to add recipes, including manual entry, link import, photo upload, and send-in service ✅ Freemium model with optional subscription upgrades for advanced features ✅ Built-in meal planning and grocery list tools to streamline weekly cooking ✅ Recipe sharing and category organization to keep family favorites easy to find ✅ Photo and video storage to preserve how-to steps and presentation ideas ✅ Automatic ingredient recalculations based on serving size to save time and reduce errors ✅ Designed to solve the universal problem of losing good recipes ✅ Helps families make home cooking simpler, more organized, and more connected
Asking Price
$21k
Multiples
21.0x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Buyer receives: • 12-year-old aged domains (very valuable for SEO credibility) • Fully developed web application (huge time + cost savings) • Fully built and approved iOS app • Fully built and approved Android app • UI/UX that’s already designed • Existing members and user accounts • Active social media channels • Mailing list • Brand name and branding assets This is a fully built, ready-for-growth, turn-key recipe organizer platform with all major components already developed.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$1k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$0 last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$47 last month gross revenue
Last Months Profit
Total net profit last month.
$-55 last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
500-999 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$500 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+5% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
3-5% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
May 2012
Team Size
Small (2-20)
Business Model
  • Subscription
  • Business-to-consumer (B2C)
  • Services
  • freemium
Tech Stack
  • React Native
  • SQL
  • Laravel
  • PHP
Growth Opportunities
  • Social media marketing
  • New product features
  • Focus on SEO
  • Improve conversion rates
  • Increase digital marketing
Competitors
  • Big Oven
  • Paprika App
Key Assets
  • Mobile application
  • Intellectual property
  • Customers
  • Copyright
  • Social media accounts
  • Trade names
  • Brand
  • Website
  • Domain
  • Patents
  • web application
  • ios app
  • google play app
Acquisition details
Selling Reasoning
  • Lifestyle change
  • Lack of time
Financing
  • Bootstrapped
Verified business
Business address and incorporation certificate verified (US entities only).

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