Helping Women 50+ Manage Leg Discomfort With Comfortable, Everyday Compression Wear

This profitable DTC e-commerce brand sells comfortable compression legwear designed primarily for women aged 50+, addressing everyday leg discomfort, swelling, tired legs, and circulation-related needs. Operating through a single Shopify store, the business serves four English-speaking markets, with the U.S. representing approximately three-quarters of sales. Driven by Meta, Google, and AppLovin, the brand combines strong paid acquisition with growing repeat purchasing and a substantial owned audience. Key Highlights ✅ $18.73M TTM net sales; $3.72M TTM EBITDA ✅ ~20% EBITDA margin; ~72% gross margin ✅ ~260% net sales growth year over year ✅ 216K+ active email subscribers within a 330K+ Klaviyo database ✅ 129 SKUs/variants with a 5.89% return rate ✅ $69 AOV; ~$40.60 12-month CAC; ~$89 blended LTV ✅ Asset-light model with China-based suppliers and 3PL fulfillment ✅ Clear growth levers: Amazon, new products, retention, SEO, SMS, and expansion