Free SaaS valuation
Mobile Startup United States
Information is unavailable

Profitable iOS subscription app helping people quit sugar and build healthier habits.

P&L Documents (1)
Asking Price
$34.9k
Multiples
3.0x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.4x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+0%
TTM Revenue
$14.5k
Profit
$11.5k
Last Month's Revenue
$831
Profit
$806

Sign up to request access to this startup

Chat with the founder and access exclusive data unavailable to the public.

Learn more and join →
United States

Profitable iOS subscription app helping people quit sugar and build healthier habits.

This iOS subscription app helps people reduce sugar consumption and build healthier habits through guided programs, daily support, progress tracking, personalized insights, food scanning, and structured challenges. It addresses a common health goal through a simple user experience designed to encourage repeat engagement. The business is profitable and lean, with recurring revenue from Apple and Stripe, low ongoing costs, and predominantly organic App Store acquisition. It provides a buyer with a complete, production-ready foundation that can be scaled through stronger marketing, conversion optimization, localization, and product expansion. ✅ $14.5K TTM revenue and $12K TTM profit ✅ 190 active paid subscribers ✅ Recurring Apple and Stripe subscription revenue ✅ 32,500+ downloads and predominantly organic acquisition ✅ Includes guided challenges, habit tracking, food scanning, and personalized insights ✅ Clear upside through ASO, paid acquisition, pricing optimization, localization, and Android expansion
Asking Price
$34.9k
Multiples
3.0x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.4x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The asking price reflects approximately 2.9× TTM net profit, supported by 100% organic App Store acquisition, zero marketing spend, recurring subscription revenue, and minimal ongoing maintenance.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$14.5k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$11.5k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$831 last month gross revenue
Last Months Profit
Total net profit last month.
$806 last month net profit
Customer metrics by
Total Downloads
The total number of app downloads to date.
32.5k Total Downloads
Monthly Active Users
The number of unique users active over the last month.
1K-2.5K MAU
App Store Rating
The current average app store rating (out of 5).
5.0 App Store Rating
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
User stickiness (DAU/MAU)
Daily active users as a percentage of monthly active users: (DAU ÷ MAU) × 100. E.g. 5,000 DAU ÷ 25,000 MAU = 20%.
5% User stickiness (DAU/MAU)
Paying Users
The number of users on a paid plan.
51-100 Paying Users
Web traffic by Google Analytics
Company overview
Date Founded
April 2025
Team Size
Just me (1)
Business Model
  • Freemium
  • Subscription
  • Business-to-consumer (B2C)
Native iOS consumer subscription app with hybrid Apple + Stripe monetization.
Tech Stack
  • Swift
  • Firebase
  • Stripe
  • SwiftUI
  • Supabase
  • Superwall
  • Amplitude
  • AppsFlyer
  • Sentry
Native iOS app built with Swift/SwiftUI using Firebase, Supabase, Superwall, Stripe and Amplitude.
Growth Opportunities
  • Increase digital marketing
  • Improve conversion rates
Competitors
  • Sober
  • Formula.care
Key Assets
  • Codebase
  • Domain
  • Intellectual property
  • Customers
  • Website
Acquisition details
Selling Reasoning
  • Starting a new venture
Focusing on my primary business and new projects. The app is healthy and profitable but no longer receives my full attention.
Financing
  • Bootstrapped
Connected metrics
Web and customer metrics with real-time accuracy.
Verified business
Business address and incorporation certificate verified (US entities only).

Get more with Platinum

Unlock exclusive advantages for startup buyers.

Upgrade to Platinum   →
Unlock Private Data
Get access to private financials, pitch decks, data rooms, and more.

Direct Founder Access
Chat directly with the founder, ask questions, and negotiate terms.

Buyer Concierge
Join office hours to get personalized support during live sessions.
Learn more
Upgrade to Platinum to request access to this startupChat with the founder and access exclusive data unavailable to the public.
Upgrade to access