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Ecommerce Startup United States
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Premium portable electric food warming for professionals & travelers on‑the‑go

P&L Documents (1)
Asking Price
$8.8M
Multiples
4.1x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.6x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+1%
TTM Revenue
$14.4M
Profit
$2.2M
Last Month's Revenue
$951.7k
Profit
$131.9k

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United States

Premium portable electric food warming for professionals & travelers on‑the‑go

This Amazon-native brand sells premium portable electric lunch boxes, dominating the category with 23,000+ verified reviews and a 4.5+ star rating. Led by three flagship SKUs, it delivers hot meals for workplace, travel, and gifting use cases. With 100% FBA fulfillment across 13 Amazon markets (US, EU, UK, CA, MX) and supplementary Shopify DTC and TikTok channels, the business runs on a proven, scalable model. Driven by disciplined PPC and strong organic ranking, the brand achieves 89% YoY revenue growth, a 5% return rate, and a 16% SDE margin on $14.3M LTM gross sales. A 4-person remote team handles daily operations. The business is profitable, debt-free, and ready for further EU expansion, email monetization, retail, and new product launches. Key Highlights ✅ $14.3M LTM gross sales; $2.17M SDE ✅ 89% YoY growth; 76% gross margin ✅ 13 Amazon country accounts ✅ 30K+ email subscribers ✅ 4 new SKUs in 2025; 3 in development ✅ Team-operated; 10–15 hr/wk founder involvement
Asking Price
$8.8M
Multiples
4.1x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.6x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
With $14.3M LTM gross sales and $2.17M SDE, the $8.8M asking price represents a 4.05x SDE multiple. This premium reflects 89% YoY growth, 23,000+ verified reviews creating a durable moat, 13 international markets, 76% gross margin, and proven new product pipeline (4 SKUs in 2025). Comparable category leaders at this scale and trajectory command 4–5x SDE. Growth levers (EU expansion, email, TikTok, retail) are unmonetized, supporting valuation.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$14.4M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$2.2M last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$951.7k last month gross revenue
Last Months Profit
Total net profit last month.
$131.9k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
China
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+1% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
19 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
1 Total Value of Inventory
Company overview
Date Founded
June 2018
Team Size
Small (2-20)
Business Model
  • Ecommerce
  • Direct-to-consumers (DTC)
Tech Stack
  • Amazon
Growth Opportunities
  • Focus on SEO
  • Increase digital marketing
  • New product features
  • Social media marketing
  • Hire a sales team
  • Expand to new markets
Competitors
  • N/A
Key Assets
  • All 13 Amazon Seller Central accounts
  • listings
  • review history
  • PPC history
  • Brand Registry
  • Shopify DTC store and TikTok Shop account
  • Registered trademarks
  • Email database
  • All social media accounts
  • Supplier relationships with personal introductions
  • All creative assets
  • All SOPs
  • All domain names and website content
  • 4 full-time remote employees committed to staying post-sale
  • Founder transition support
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Angel investment
Verified business
Business address and incorporation certificate verified (US entities only).

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