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Ecommerce Startup United Kingdom
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Owner-independent wellness brand with 84% margins, proven course revenue & 15+ years of authority

Asking Price
$900k
Multiples
3.3x profit 2.0x revenue
Annual Growth Rate
+0%
TTM Revenue
$444.2k
Profit
$274.1k
Last Month's Revenue
$26.1k
Profit
$26.5k

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United Kingdom

Owner-independent wellness brand with 84% margins, proven course revenue & 15+ years of authority

This business offers face yoga education through courses ebooks and online guidance for people who want to improve facial tone and appearance naturally. It serves wellness consumers as well as coaches and practitioners who want to learn or teach face yoga. The content focuses on lifting and sculpting the lips cheeks mouth and mid face while softening lines and supporting a natural beauty routine. It also targets people interested in building a wellness business around face yoga training
Asking Price
$900k
Multiples
3.3x profit 2.0x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
This business earns a premium valuation multiple because it's proven, high-margin, and doesn't depend on its founder. Online education businesses already trade above the typical small-business average, and this one sits at the strong end of that range for good reason. DailyOm's results are third-party proof that the content sells at scale with zero involvement from the founder, so a buyer isn't paying for a personality-driven business that could stall without her. The revenue is also evergreen and high-margin, meaning courses keep generating sales for years with no added production cost, which is exactly the kind of recurring, low-risk earnings that buyers pay up for. And the brand itself carries real weight, with 15+ years of category leadership and national media recognition that would be expensive and slow for a buyer to build from scratch. Put together, this isn't a business priced on hope or projections. It's priced on demonstrated, repeatable performance
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$444.2k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$274.1k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$26.1k last month gross revenue
Last Months Profit
Total net profit last month.
$26.5k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
United Kingdom
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
7 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
10000 Total Value of Inventory
Company overview
Date Founded
August 2012
Team Size
Small (2-20)
Business Model
  • Ecommerce
  • Direct-to-consumers (DTC)
  • Business-to-consumer (B2C)
Tech Stack
  • Shopify
  • Cloudflare
  • Kajabi
Growth Opportunities
  • Increase digital marketing
  • New product features
  • Expand to new markets
Competitors
  • FaceYogaMethod
  • KokoFaceYoga
  • Luvly
Key Assets
  • Intellectual property
  • Website
  • Social media accounts
  • Customers
  • Brand
Acquisition details
Selling Reasoning
  • Financial gain
  • Starting a new venture
Financing
  • Bootstrapped

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