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Digital Startup United States
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Connected Fitness Platform | $1.3M Revenue | Hardware + Subscription + Creator Ecosystem

P&L Documents (1)Supporting files (2)
Asking Price
$1.3M
Multiples
1.0x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+0%
TTM Revenue
$1.3M
Profit
$-200k
Last Month's Revenue
$29.7k
Profit
$15k

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Digital startup United States

Connected Fitness Platform | $1.3M Revenue | Hardware + Subscription + Creator Ecosystem

This business is a connected fitness platform combining premium hardware, subscription-based content, and creator-led distribution to deliver a scalable at-home fitness ecosystem. The company operates across hardware, software, and digital content, creating a vertically integrated model that generates both high upfront revenue and recurring subscription income. With over $1.3M in annual revenue and strong growth momentum, the business is positioned to capitalize on major tailwinds in connected fitness, Pilates, and creator-driven wellness.
Asking Price
$1.3M
Multiples
1.0x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The $1.3M asking price (~1.0x TTM revenue) reflects a combination of current performance, strong forward growth, and strategic asset value.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $1.3M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $-200k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $29.7k last month gross revenue
Last Months Profit
Total net profit last month.
 $15k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$0 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
1-3% stable Churn Rate
Company overview
Date Founded
January 2019
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
  • Subscription
The company operates a diversified, multi-layered revenue model: Hardware Sales Premium connected fitness equipment across multiple product lines Subscription Revenue App-based fitness content with strong attachment rates Content Monetization Creator-led programs and premium training plans B2B (Emerging Channel) Distribution partnerships and commercial expansion opportunities
Tech Stack
  • App
The platform is built around an integrated suite of products: Modular home fitness equipment Premium connected Pilates device (recently acquired) Next-generation strength training product launching soon Subscription app with training programs, nutrition, and creator content This ecosystem drives both initial conversion and long-term retention.
Growth Opportunities
  • New product features
  • Improve conversion rates
  • Increase pricing
Growth Opportunities -Launch and scale new strength training hardware -Expand premium Pilates category distribution -Grow B2B partnerships (gyms, studios, hospitality) -Increase subscription penetration and upsells -Expand creator network and content library -Leverage data and personalization to improve retention
Competitors
  • Tonal
Key Assets
  • Website
  • Domain
  • Mobile application
  • Marketing materials
  • Hardware
Acquisition details
Selling Reasoning
  • Partner or family needs
  • Financial gain
The company is seeking a strategic or operational partner to scale production, accelerate growth, and expand into new distribution channels.
Financing
  • Bootstrapped

Seller details

Startup details

Data room

Verified business
Business address and incorporation certificate verified (US entities only).

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